Marketing Tips Series – #6 – 5 FREE Email marketing tools
You may have read in the previous blog post about the value of email marketing for your business but what do you use to create engaging content and how do you distribute to your client base?
We have put together 8 FREE tools to help you with your email marketing
Mailchimp is one of the most popular email marketing tools, especially for small businesses. Known for its easy-to-use, no-code interface, this platform has a campaign builder that lets you easily craft emails that suit your message. Some of its features include email templates, integration to e-commerce platforms, and campaign archiving, among others.
MailChimp’s free plan, enables you to send 12,000 emails per month for up to 2,000 subscribers. This includes automation, built-in signup forms, report and data insight, and campaign creation without coding required.
SendinBlue offers an email builder with drag-and-drop navigation and allows users to build attractive, mobile-friendly emails without the need for coding
knowledge. It has several template options, so you can easily pick a template for different uses and tailor them. The platform also comes with features such as contact management, campaign creation and tracking, and email scheduling.
SendinBlue Email’s free plan can support unlimited contacts and send up to 300 emails per day. This is inclusive of its mobile-friendly email designer, email template library, and email and SMS personalisation. If you want a powerful marketing automation tool that combines both email marketing and SMS messages, then SendinBlue is ideal. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface.
Benchmark may not be the most powerful email marketing tool out there, but it is incredibly easy to use, has great support, and does the basics most small businesses would need. Their drag and drop email builder, while fairly standard, is very simple and makes building email campaigns easy. If you’re just after something simple that enables you to send out mass emails, Benchmark might be a good fit.
Benchmark Email’s free email plan comes equipped with a fairly large number of emails. The entry level allows small-businesses to send up to 14,000 emails a month for up to 2,000 email contacts. Its free option also comeswith basic features such as email analytics, email drag-and-drop editor, email drip campaigns and more.
MailerLite is best for users who need a simple solution to grow their email list. It is a great low-cost option for small-business companies looking to sending bulk email to a small subscriber list. The free tier allows businesses to send 12,000 emails per month to up to 1,000 subscribers. The product sports features such as email automation, analytics and report, drag and drop editing, free newsletter templates, pop-ups and more.
5. Zoho Campaigns
Creating an email campaign in Zoho Campaigns can be done easily and quickly with a drag-and-drop interface and simple yet customisable layout. With pre-designed templates and a drag-and-drop editor, you can create campaigns in only a few minutes. It offers a robust solution in increasing engagement and personalizing email interactions for more effective campaigns. You can send 12,000 emails per month to up to 2,000 subscribers.