The World of Optics
This fun interactive day is aimed at optical assistants who want to be more confident understanding the world of optics such as basic refractive conditions, how the eye works and the different lens options used in patients prescriptions.
Communicating Customer Service Excellence
When was the last time you received ‘wow’ service? Improved customer relations will magically transform your bottom line profits…just like that!
All businesses are only as good as their people. Communication and positive attitude at all levels is essential in today’s world. Lack of communication often leads to misunderstanding and frustration and can cause a practice to lose valuable patients.
(6 interactive CET points)
Confident and Knowledgeable Optical Assistants – Special 2-Day Event
This fun interactive training session spread over two days aims to develop optical assistants who want to become more confident and knowledgeable in a patient-facing situation. As well as a general understanding of the world of optics, delegates will be introduced to basic dispensing and frame fitting techniques, enabling fantastic customer service.
Dispensing, Lifestyle, Selling & Collection
As a receptionist/optical assistant, how confident are you at taking measurements when in front of patients?
This development day is hands-on action for dispensing all lens types from single vision through to simple high index and progressives. Easy to understand explanations and demonstrations are guaranteed!
(6 CET points)
Fashion Frame Styling and High End Sales and Collections
Are you fed up of doing too many reglazes in your practice? Do you try and sell ‘spare’ pairs of glasses which could indicate the first pair might break? If so, it’s time to give your patients the red carpet treatment by fashion styling them during frame selection.
(3 CET points)
Frame Fitting and Adjustments
As a receptionist/optical assistant, how confident are you at adjusting a patients frame when in front of them? Remove the fear of frame fitting and adjusting! This all day hands-on adjustments course will provide you with the skills and confidence to perform adjustments on patient’s spectacles whether it is during the collection process or if they have come back after sitting on them (although they never admit it)!
(3 interactive CET points)
Improve Handovers and Maximise your Average Dispensing Values
Do you sometimes feel that you are missing out on sales opportunities? This event is simply about maximising every opportunity in your practice to sell more spectacles to your patients but only selling to those who either ‘want‘ or ‘need‘ them!
(9 CET points)
Improve Handovers, Teamwork, Sales and Profit
- Saying the wrong words which 90% of practices still say today!
- Letting your patients see spectacles as a grudge purchase and therefore don’t buy anything
- Using language terms that don’t make sense to your patients
- Hard selling and create an environment where your clients love to buy
- Focusing on things that don’t matter
- Having a patient journey which is outdated and not memorable
(6 CET points)
Digital and local area marketing
Are you looking to give your team the skills to market your practice both online and offline? This one day course is designed to help your practice staff who action marketing to understand where to focus their efforts to get an impact, both online and offline. Delegates will be able to leave with proven digital and local area marketing strategies to help you generate greater footfall.
Handling Customer Objections & Building Relationships
In the realm of retail we have reached a point where price and convenience seem to trump everything else. What has happened to the emotion, the fun, the humanity of visiting your independent optician? Customer facing staff need to bring back the personal touch and to provide the qualitative experience, not a run of the mill shopping interaction.
This one day course for practice staff who engage with customers on a day to day basis is designed to enhance the skills of customer facing staff. Delegates will leave with focused content and practical ideas how to think and act in a manner that will differentiate your practice from the competition and turn your customers into advocates.
Imagine your practice where clients are excited to visit, where they receive a memorable world class service delivered by confident, motivated and knowledgeable experts…. Where value is considered more than the price of the goods!
Does this sound like the practice you always dreamed of? Do you think you could charge appropriately for what you and your team do? There are practices just like yours who attend our Evolution business growth program and have implemented the key objectives of this training event which has increased profits dramatically. Over the day you will learn how to recraft and reinvent your client experience to a level where you will gain raving fans of your practice where value is greater than cost.
Any subject, delivered when and where you want it to maximise team performance and increase profits!
SightCare’s bespoke training approach is to offer you precisely what is right for your business, tailored to individual and specific needs; delivered when and quite literally where you want it.
We can offer a wide range of topics from improved communication techniques through to specific management issues ensuring that the day is suitable for all employees at all levels. SightCare’s Bespoke Training has proved very popular over the last few years, with practices finding it very useful to have such focused attention on areas of importance to them. Either pick and mix from our existing courses or let us design a day for you.
What Our Attendees Say
Thank you very much to Simon Burgess
I would just like to say thank you very much to Simon Burgess for our bespoke training day early January 2017. We have had a record January by far (despite closing for the day) thanks to Simon’s encouragement and motivation of the team. If anyone has not had a bespoke day recently I would thoroughly recommend it!
Cambell MacKellar – Reid MacKellar Opticians
The dispensing course paid for itself
The dispensing course paid for itself within a week or so. The weeks since - into profit and a buzz of activity from freshly motivated staff. These are already well trained experienced staff who weren't sure if they were going to learn anything relevant and new. We're still developing and implementing the list of good ideas they've brought from that day, and - the bottom line - our best July / August ever!
Ruth Bigger – Ruth Bigger Opticians
Our bespoke day was a great success
"Our bespoke day was a great success, the staff enjoyed and were challenged by it. They have much more confidence in dispensing and giving our patients an informed choice for their optical requirements. I am sure it was no coincidence that the month following the training day was our best ever! Thank you Simon"
Wyn Williams - Wyn Williams Optometrist
All staff were able to benefit
Simon delivered a "custom made" day tutorial which meant that all staff were able to benefit. It resulted in an increase in their confidence, performance and general morale within the practice. We all had fun too. We will be asking him back soon.
Jean Oldbury - Oldbury and Cruickshank Opticians
Our bespoke training day exceeded expectations
Our recent bespoke training day run by Simon Burgess exceeded expectations. We wanted the day to reinforce good practice to our long serving staff and define our service delivery to our newer staff. We also wanted it to be a team building day which allowed the staff to discuss any issues with each other.
The staff had a great time, Simon kept things entertaining and yet challenging. I ended up with a list of ideas from the staff of changes they can make to improve the impression we give to patients. A very worthwhile day!
Martin Bull - Nixon and Shaw Optometrists
The sessions have been informative, invigorating and create a buzz
We have just completed our 3rd bespoke training day with Sight Care Training. The sessions have been informative, invigorating and create a buzz amongst the staff which becomes infectious. A fantastic investment in your company!
Dave McGowan - The Eyeworks
It was also a lot of fun!
We had an onsite day of training from Simon to create a buzz within the team. We held it during our recent refit and it made a huge difference to the team. We started back looking to raise the bar with confident, inspired staff. The day was built to give us the skills to meet ever increasing patient expectations. It was a brilliant exercise because we all got the same training at the same time. The day has already reaped financial dividends with higher average order values from more interactive frame styling. The best outcome, however, is a more effective practice team all working together. It was also a lot of fun!
Stewart Townsend - B Newbold Leek
Bespoke Training Event
"Thank you very much for a brilliant meeting last week. I have been on a great number of training events and I can honestly say I have never felt so enthused!"
Lynn Carson, Davis Optometrists
Take time out to work on the business with a bespoke training day
- Want to feel re-invigorated; we’ve been working full pelt, and feel that we don’t always deliver the best and we want to do the best
- A kick up the bum
- Refresh on the client journey
- A day where both managing director and managing partner are together with the staff away from the office
- Re-focus the team
Simon had a “brief” and came to us yesterday and delivered an incredible, very thought provoking team building day! At the end, the feedback was unanimous – “a bit sceptical this morning, but so glad that we all had the training day. We all feel renewed and focused”
Already, having come into work this morning, the team have, together, implemented some “quick wins” and because they appreciate the autonomy that they have, have felt empowered to implement changes. Our work isn’t complete; indeed it has just begun. It has just begun for me, as I seek to build on their renewed enthusiasm and motivation, and to collaborate together, to create what we now call – our Croft and Graves “blueprint of excellence”.
As a business owner, we wear many hats and we can, and do, find ourselves working in the business, NOT on the business. Taking the day out with the team, got us all working ON the business, not in the business, which is really something special. Simon Burgess has crafted a bespoke day for us which was truly special.
If what I have shared with you, finds some resonance, then I URGE you, please act on it. Get in touch with Simon, and create a unique experience for you and your team that will benefit your (and their) business.
Nicolle Croft – Croft & Graves Optometrists
Business Growth and Training