The World of Optics

This fun interactive day is aimed at optical assistants who want to be more confident understanding the world of optics such as basic refractive conditions, how the eye works and the different lens options used in patients prescriptions.

Communicating Customer Service Excellence

When was the last time you received ‘wow’ service? Improved customer relations will magically transform your bottom line profits…just like that!

All businesses are only as good as their people. Communication and positive attitude at all levels is essential in today’s world. Lack of communication often leads to misunderstanding and frustration and can cause a practice to lose valuable patients.

(6 interactive CET points)

Confident and Knowledgeable Optical Assistants – Special 2-Day Event

This fun interactive training session spread over two days aims to develop optical assistants who want to become more confident and knowledgeable in a patient-facing situation. As well as a general understanding of the world of optics, delegates will be introduced to basic dispensing and frame fitting techniques, enabling fantastic customer service.

Dispensing, Lifestyle, Selling & Collection

As a receptionist/optical assistant, how confident are you at taking measurements when in front of patients?

This development day is hands-on action for dispensing all lens types from single vision through to simple high index and progressives. Easy to understand explanations and demonstrations are guaranteed!

(6 CET points)

Fashion Frame Styling and High End Sales and Collections

Are you fed up of doing too many reglazes in your practice? Do you try and sell ‘spare’ pairs of glasses which could indicate the first pair might break? If so, it’s time to give your patients the red carpet treatment by fashion styling them during frame selection.

(3 CET points)

Frame Fitting and Adjustments

As a receptionist/optical assistant, how confident are you at adjusting a patients frame when in front of them? Remove the fear of frame fitting and adjusting! This all day hands-on adjustments course will provide you with the skills and confidence to perform adjustments on patient’s spectacles whether it is during the collection process or if they have come back after sitting on them (although they never admit it)!

(3 interactive CET points)

Improve Handovers and Maximise your Average Dispensing Values

Do you sometimes feel that you are missing out on  sales opportunities? This event is simply about maximising every opportunity in your practice to sell more spectacles to your patients but only selling to those who either ‘want‘ or ‘need‘ them!

(9 CET points)

Improve Handovers, Teamwork, Sales and Profit

STOP….

• Saying the wrong words which 90% of practices still say today!
• Letting your patients see spectacles as a grudge purchase and therefore don’t buy anything
• Using language terms that don’t make sense to your patients
• Hard selling and create an environment where your clients love to buy
• Focusing on things that don’t matter
• Having a patient journey which is outdated and not memorable

(6 CET points)

Digital and local area marketing

Are you looking to give your team the skills to market your practice both online and offline? This one day course is designed to help your practice staff who action marketing to understand where to focus their efforts to get an impact, both online and offline. Delegates will be able to leave with proven digital and local area marketing strategies to help you generate greater footfall.

Handling Customer Objections & Building Relationships

In the realm of retail we have reached a point where price and convenience seem to trump everything else. What has happened to the emotion, the fun, the humanity of visiting your independent optician? Customer facing staff need to bring back the personal touch and to provide the qualitative experience, not a run of the mill shopping interaction.

This one day course for practice staff who engage with customers on a day to day basis is designed to enhance the skills of customer facing staff. Delegates will leave with focused content and practical ideas how to think and act in a manner that will differentiate your practice from the competition and turn your customers into advocates.

Consultative Selling

Imagine your practice where clients are excited to visit, where they receive a memorable world class service delivered by confident, motivated and knowledgeable experts…. Where value is considered more than the price of the goods!

Does this sound like the practice you always dreamed of? Do you think you could charge appropriately for what you and your team do? There are practices just like yours who attend our Evolution business growth program and have implemented the key objectives of this training event which has increased profits dramatically. Over the day you will learn how to recraft and reinvent your client experience to a level where you will gain raving fans of your practice where value is greater than cost.