Building a client referral programme in 5 easy steps!
You know that most of your new business will come from word of mouth – but do you make the most of each referral opportunity? Here’s how to build a simple client referral programme in 5 steps!
Evaluate how you get your current referrals
Do you know why new people choose you? Always ask new clients where they heard about you. If it’s word of mouth – dig a little deeper and discover exactly how – directly from a friend? Or via a social media platform? Or a good review?
Decide the reward!
To encourage clients to recommend you, and to encourage those referrals to visit you, you need to decide on an incentive for both parties. A two-sided referral programme can work well so that you are not only rewarding new business but the loyal customer that recommended you in the first place. Determine what each party would find most valuable and come up with a reward on that basis.
Establish the mechanics for your programme
Are you going to talk to each customer about your referral programme? Or produce a leaflet or postcard with details? Or perhaps keep it simple and send an automated email to each customer after their visit with details of your referral programme?
There are free online referral programmes available for example https://growsurf.com/ – that you can try and see how it works in your business.
Ask existing clients for testimonials first
Rather than start from cold, ask clients that you know are already happy to provide a testimonial – LinkedIn or Facebook review – providing you with a solid foundation and starting point for bringing in referrals and new business.
Make the experience you provide a shareable one
It’s not enough to just provide an amazing product and service – you need to make sure that other people can find out about it too by circulating all feedback on social media and web platforms. Then when you go above and beyond, your happy clients will want to share this with the world.