Running a Back-to-School Eye Health Campaign
June 20th, 2023
As the Summer holidays are in sight, now is the perfect time to start planning your Back to School eye health campaign. While parents…read more
Ways opticians can boost footfall to their practice
June 20th, 2023
Optical practices can employ various strategies to boost footfall to their practice. Here are some effective ways to attract more clients: Online Presence: Establish…read more
Exploring Eye Health: An Opticial Blog Journey
June 20th, 2023
Stuck on what to write about on the blog on your website? Here are some ideas to help kickstart your content: Eye Health and…read more
The Importance of Entering Awards: A Winning Strategy for Opticians
June 20th, 2023
As we launch our SightCare Awards 2023, we outline why you should take the plunge and enter! In the competitive landscape of the eyecare…read more
Sporting Events: Effective Marketing Strategies for Opticians
June 14th, 2023
Sports events have an incredible ability to capture the attention and enthusiasm of millions of people around the world. As an optician or optometrist,…read more
Harnessing the Power of AI to Elevate Opticians’ Marketing Strategies
June 14th, 2023
We asked ChatGPT to write an article on how AI can help you to market your optical practice. In today’s rapidly evolving digital landscape,…read more
OSA Standards panel keeps a keen eye for clarity of dispensing
May 19th, 2023
The OSA Standards Panel has a wealth of experience in the optical field and many of its members represent UK interests at international, European…read more
How to get Google Reviews
May 18th, 2023
Having Google Reviews isn’t just important for those who want to read about experiences of your practice, but is also great for SEO. Reviews…read more