Penny Power OBE

Entrepreneur and trailblazer in community, digital skills and mental fitness

Penny Power was awarded her OBE in 2014 for her contribution to the Social Digital economy. Her 35-year career in technology and digital enablement began in 1983. In 1998 Penny described herself as an Accidental Entrepreneur, when she Founded Ecademy, the world’s first online business social network, supporting over 650,000 small business owners across 52 countries. In 2011 Penny Founded Digital Youth Academy (DYA), creating the now highly established, Digital Marketing Apprenticeship, this new Apprentice supported 1000 young people into jobs during its founding years.

Penny is the author of the Manifesto for Digital Business Britain, Know Me, Like Me, Follow Me and her latest book, “Business is Personal”. Penny believes strongly in community and the High Street and seeks to bring her online community, The Business Café to the High Street as an offline social meeting place for business.

Alan Giles

Associate Fellow of Saïd Business School, University of Oxford

In 2018 Alan Giles was awarded his OBE for his achievements as non-executive director of the Competition and Markets Authority. He was a non-executive director of Rentokil Initial plc until May 2017. Until 2006 Alan was Chief Executive Officer of HMV Group which also owned the UK bookshop Waterstones. After leaving HMV he became chairman of Fat Face the active lifestyle retailer.

Alan is also Chair of the Advisory Board of the Oxford Institute of Retail Management, Associate Fellow of Saïd Business School, University of Oxford and is Deputy Chair of the Advisory Board of the Mergers & Acquisitions Research Centre at Cass Business School, City, University of London.

Linda Moir

HR & Customer Service Management

From Virgin Atlantic’s award-winning service to the exemplary front of house service at the London 2012’s Olympic and Paralympic Games, Linda has been responsible for famously outstanding operations in HR and customer service management. Linda’s career took off with British Airways, where she experienced an environment of significant changes as the company transitioned from public to private ownership. In 2003, Sir Richard Branson hired Linda to ‘make flying fun’ as Virgin Atlantic’s Director of In-Flight Service, and she certainly did after completely overhauling the training, recruitment, promotion and performance management of 5,000 Cabin Crew, achieving the highest customer satisfaction scores in the airline’s history, resulting in significant business growth.

Workshop Speakers & Facilitators


Andy Hepworth

Andy Hepworth
Andy Hepworth graduated from Anglia University in 1996 with an honours degree in Optical Management and following 2 years in practice management joined Essilor Ltd. Since 2003 he has been working as Essilor’s professional relations manager, a role that includes creating & delivering presentations to Optical Universities & Colleges along with CET to optical professionals. Since 2015 he has sat on the FMO Board of directors where he supports guidance to the federation that supports optical suppliers. Recent awards include becoming an honorary fellow of Anglia Ruskin University along with receiving a medal of excellence from ABDO.

Gavin Rebello

Gavin Rebello is a qualified optometrist and has many years experience running his own practices. He currently owns Holland Opticians in Malvern.

He is also a business coach and mentor helping business owners both within and outside of optometry show up as their best versions of themselves, with the primary goal of helping them and the staff get their work to deliver on the life they want.

Gavin is a founding director of Storm.

Pauline Bradford

Pauline Bradford Cooper Vision
Pauline has a diploma in Dispensing Optics & Contact Lens Practice from Bradford College and is a fellow of the British Contact Lens Association. She is an experienced training consultant with a demonstrated history of working in the medical device industry. She is skilled n coaching, medical devices, retail, eyewear, and team building. Pauline joined Coopervision in 2018 and is part of their Professional Services team covering the South West. She has a wealth of experience in fitting lenses of all types and owning a contact lens focussed independent practice.

Chris Mantle

chris low opticommerce
With 20 years Marketing and Sales sector experience Chris has a very rounded knowledge of the marketing landscape. From working with large mulit-nationals through to SME clients he understands how to create and deliver marketing plans that drive sales.

He has a passion for understanding clients businesses and helping them grow through practical marketing that takes the hassle away so they can focus on what they do best.


Nathan Potts

nathan potts opticommerce
Nathan Potts has over 7 years of experience in helping businesses operate effectively using software solutions in client development roles. He has worked directly with companies such as Cisco, Sage and most recently, Google. Having honed his understanding of business development by working with some of the largest digital agencies as well as small local companies, Nathan is both Google adwords and Facebook Blueprint certified.


Peter Reeve

Peter Reeve Stepper
Peter has been an integral part of the impressive sales success of STEPPER Eyewear in the UK since 2003. Now focussing on ophthalmic frames, his broad optical experience also includes lenses and laboratory management.

Having worked for STEPPER for fifteen years, since 2016 Peter has overseen the UK business as Managing Director.  In addition, Peter is part of the international STEPPER Management Team with responsibilities including distributor management support and assistance to build strong STEPPER businesses across the world.

Within lenses, Peter spent over twenty years with Hoya and was a board member of Rawdon Optical.


Alex Davis

Alex Davis Stepper smaller
Alex has a wealth of experience in the optical industry. In his current role as Head of Brands and Marketing, which he has held for the last 4 years, Alex is responsible for leading the worldwide marketing function of Stepper Eyewear Ltd (a division of Arts Optical Ltd) to deliver marketing support, assets and strategy within the 60 plus countries the brand is represented.

Prior to joining Stepper, Alex held the position of Marketing Direct at Rayner & Keeler, where he successfully launched the first omnichannel retail into high street opticians.

Jonathon Bench

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Jonathon is an optometrist, graduating from Cardiff University.  He has worked as resident and mobile optometrist in both multiple and independent practices, and been a joint venture partner, before moving into contact lens category management.  He also has experience of supporting eye care practitioners in both the UK and Canada, to develop and enhance their contact lens business.

Jonathon now works as Head of Professional Affairs for Alcon, where amongst other things he looks after their in house (Alcon Academy) and in field professional development teams and offering; delivering training, support and education to eye care practitioners throughout the UK and Ireland.

In 2015 Jonathon was elected to serve on BCLA council, and now sits on their Executive Committee as President Elect.  Through this and other commitments to the Optometric profession he has also been part of working parties at the General Optical Council (GOC).


Simon Burgess

Simon Burgess
Simon has been providing all training and development requirements along with business growth coaching for the SightCare group for the last 13 years and has a wealth of positive testimonials.

He has over 30 year’s optical experience, including National Training Manager for Specsavers Opticians, National Development Manager for Vision Express and Regional Operations for Boots Opticians. Due to Simon’s contribution in developing people within the Optical profession he was presented with an Honorary Worshipful Company of Spectacle Makers award and subsequently given the Freedom of the City of London.  Simon is also British Psychological Society qualified in Level A occupational testing and Level B personality assessments.


Andy Sanders

Andy 8
Andrew qualified as a Dispensing Optician in 1988 and has over 30 years’ experience in both manufacturing and technical dispensing optics. Andrew previously worked for large optical chains, smaller regional group and independent high street practice.
Andrew was a Technical and Professional Services Manager for a large European group for over 20 years where he was fully responsible for the day to day running of the organisation including overseeing production, technical training and profitability of the group. Andrew’s current role as UK Professional Services Manager for Hoya UK, involves him in a variety of support, management and training roles. He is not only responsible for in-house company training but creation and delivery of motivational seminars on lens product, prescription and task analysis to a wide group of professionals both in the UK and Mainland Europe.
Andrew is a regular lecturer and tutor at Hoya’s European facility in Budapest and is currently chair of the FMO Standards Panel and Vice Chair of the FMO Lens Focus Group.

Garry Kousoulou

Garry Kousoulou (2)
Garry Kousoulou FBDO is a leading authority in social media in the optical sector. He is the author of social media strategy for opticians. He is credited in the delivering of the world first CET lecture on social media. Garry has spoken on this subject thought out the Uk and as far as field as Dubai

Garry is a father of four , a practice owner and the managing director of the digital  media agency Loving Social Media

He is currently working on his third book, championing the visibility of Multiple sclerosis and giving his best efforts to someday slowing down.

Geraint Griffiths

Geraint Photo
Geraint is the proprietor Optical3 Opticians and Managing director of SVUK Ltd. He is author of the Diplomas in Sport and Schoolvision Practice and Chair of the Association of Sport and Schoolvision Practitioners (ASvP). He is also a College of Optometrists examiner and Councillor for the East Midlands region. He is Sports Vision expert to the British Standards Institute, member of BSI committee PH2, Safety eye wear, with special interest in leisure wear and sunglasses.

His current research is around the prevention of ocular, systemic and psychological morbidity through an understanding of the relationship between binocular vision and occupational visual needs, including reading difficulties and sport. Early results are showing a strong association between the predisposing signs to dyslexia and myopia as well as other signs on the autism spectrum (ASD). In sport Geraint held the Welsh high Jump record for three years and represented Great Britain internationally.


Ruth Perrott

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Ruth Perrott has 20 years experience in Behavioural Optometry. She practices in York alongside a colleague Special Needs teacher and so Children’s Education is our speciality. She addresses Dyslexia, Posture and Balance, Brain Injury, Hemianopia and now Syntonics.   Ruth gives presentations to solicitors and Case Managers through the north of England and enjoys working alongside these other professions. The brain is an amazing elastic organ with increasingly complexity and this provides a great sense of job satisfaction.

Booking your places

We have a programme with content suitable for all, so why not bring the whole practice team and enjoy an truly interactive event

To book your FREE places online please click on the link below and fill in your practice details.