Celebrating Excellence in Eye Care: Congrats to the SightCare Award Winners!

The world of optometry is constantly evolving, with practices striving to provide exceptional care and service to their communities. The annual SightCare Awards are a testament to the dedication and innovation exhibited by outstanding optometrists, opticians and their teams. The standard was so high, and as you can imagine, the judges had a very hard time in choosing the winners.This year, we congratulate the winners for their remarkable achievements and contributions to the field. Let’s take a closer look at the exceptional practices that stood out:


Michael Offord Optometrists – Independent Practice of the Year

Michael is stood with his practice

Michael Offord Optometrists distinguished themselves by offering a personalised service tailored to individual needs, curating a unique selection of high-quality eyewear brands, and providing expert advice backed by specialised knowledge. They demonstrated experience that goes beyond mere transactions, fostering trust, loyalty, and a sense of belonging among customers seeking more than just standard optical services.


A.J Rawling Opticians – Outstanding Achievement Award

A.J Rawling Opticians were selected for the Outstanding Achievement Award after a successful 100 year anniversary – meaning their practice has survived through wars, pandemics and much more. Here is to the next 100 years of independent success!


VIP Eyewear – Frame Styling Practice of the Year

All team trained in colour styling

VIP Eyewear boasts a team of skilled and knowledgeable opticians who are adept at understanding client’s facial features, personal style, and lifestyle needs to offer customised frame recommendations. They demonstrated they stay up-to-date with the latest trends and techniques in frame styling, ensuring they can cater to diverse tastes and preferences. Additionally, the practice offers a diverse and curated selection of high-quality eyewear brands, including exclusive or niche options, to cater to a wide range of clientele. The practice also prioritises customer service, providing a welcoming and comfortable environment for clients to explore and try on frames, along with offering expert advice and guidance throughout the selection process.


Simpson Optometrists – Community Practice of the Year

Simpson Optometrists thrives on its deep-rooted connection with the local community by actively engaging in community activities. Additionally, it fosters strong relationships with local organisations, businesses, and schools, collaborating on initiatives that promote eye health and overall well-being. The practice demonstrated it’s commitment to social responsibility, community engagement, and accessibility and that it is a trusted and beloved fixture in the neighbourhoods it serves.

Brownbills Optometrists – Practice Team of the Year

Brownbills Optometrists demonstrated they are committed to providing personalised and attentive service, taking the time to understand each patient’s needs and concerns while offering tailored solutions and recommendations. Their collaboration and teamwork are integral to their approach, with team members supporting and complementing each other’s strengths to deliver comprehensive and seamless care.

Buchanan Optometrists – Customer Service Excellence 

Buchanan Optometrists was seen to be a practice that goes above and beyond to exceed customer expectations, offering personalised assistance, thorough explanations of products and services, and tailored recommendations based on individual preferences and lifestyle all using the latest technology and expertise. They demonstrated that they prioritise creating a warm and welcoming environment for every patient and customer, ensuring they feel valued and comfortable from the moment they enter the practice. The team is highly attentive, empathetic, and responsive to customers’ needs, taking the time to listen carefully and address any concerns or questions promptly and effectively.


Jonathan Partridge Optometrists – Sustainable Practice of the Years

Green award certificate

Jonathan Partridge Optometrists economically demonstrated that their sustainable practices can lead to cost savings over time while attracting environmentally conscious customers who prioritise ethical products and services. They showed a sustainable optical practice not only reducing its environmental footprint but also building a reputation as a responsible and forward-thinking business in the eyes of its patients and customers.


Feltham Eyecare Centre – Marketing Excellence 

Mohamed is sstood with a myopia poster

Feltham Eyecare Centre’s marketing activities involved a good understanding of its target audience, it was creative and used cost-effective strategies to achieve its objectives. They demonstrated creativity and originality in its marketing efforts, with eye-catching visuals, compelling messaging, and engaging storytelling that capture attention and foster brand recognition. Additionally, the practice prioritises customer feedback and satisfaction, incorporating testimonials, reviews, and user-generated content into its marketing materials to build trust and credibility.


A huge well done from us all at SightCare to all the winners and finalists – we look forward to your applications for our next awards!

SightCare Conference winners

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