Categories 2019

Award Criteria

SightCare practices are all individual – what makes you stand out?

• Tell us what is different about your practice
• Demonstrate a commitment to quality
• Your approach to patients
• Team ethics and training
• Details of any specific product or service innovation
• Demonstrate high levels of patient care
• Takes on a role in the wider community
• Contributes to the wider SightCare community
• Utilises SightCare member benefits to enhance service offering

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients, suppliers etc.

Award Criteria

This is the ideal forum to recognise your outstanding team!

This rewards teams whose togetherness and work ethic has resulted in a significant positive impact on practice’s performance. Entering this category is a great way to boost morale and celebrate outstanding teamwork. Tell us about the team and how they work together in your practice and explain/give examples of how they:

• go above and beyond for patients
• engage with patients , suppliers and with each other
• make a difference in your practice
• show a dedication to training and self-improvement

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

Award Criteria

Has something happened in your practice over the last year that stands out in your memory? Have you made a big difference in a patient’s life? Have you created a story to publicise in your PR and social media?

It could be:

• a story or moment that stands out for you over the last year and how it has made a difference to someone
• how you used the moment to create awareness of your practice in your local community
• how people have reacted to the story/any feedback you have received

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

Award Criteria

Have you run a marketing and/or social media campaign over the last year that has increased footfall and awareness in your local community? Tell us how! It could include how you have:

• Demonstrated a creative campaign that has increased revenue and awareness
• Communicated effectively with your existing and potential clients via marketing and/or social media channels
• Increased footfall as a result of the campaign
• Achieved positive feedback from clients about the initiative
• Generated good PR and widened reach
• Creation of great videos to inform or entertain your clientele via social media

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients

Award Criteria

If your practice places the customer at the heart of everything you do then this award entry will write itself for you. You could include some examples of how you have:

• offered exceptional customer service levels
• achieved high engagement levels with customers
• selected your products and services to ensure they meet the needs of your target clients
• offered expert advice and guidance
• overcome difficult situations with a positive resolution
• gone above and beyond for clients who return again and again
• added a little something extra to the customer experience
• consider the customer journey as a holistic process – from the moment an appointment is booked to after sale care and follow ups.

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

WHY ENTER?
• To improve brand awareness and positioning in the market
• To take an opportunity to review your business while completing the application form
• To have your business peer reviewed
• To promote your success to a wider audience
• To involve your team in understanding and celebrating what makes your business truly special.
• To share your success with colleagues in the industry and your customers.
• To promote client testimonials

2018 Winners

Winner – Eglinton Eyecare

Eglinton Eyecare impressed the panel with their involvement in both their own community as well as the SightCare community. Their committment to service excellence and their general overall vision was very clear throughout their application  – all highlighted through a number of supporting photographs. A thoroughly deserving winner!

“Winning this award is a fantastic recognition of the achievements which my fantastic team of five have worked so hard for. It encourages us to continue to work towards our vision: to improve our patients’ quality of life by providing the highest standard of professionalism and an exceptional customer experience.”

Winner – Molsom & Associates

When Molsom & Associates undertook a routine eye test for a new patient and detected an anomaly, they immediately referred the patient, which resulted in a diagnosis for an optical melanoma. The patient was understandably extremely grateful for such quick action which has potentially saved her life – truly a memory to celebrate with this award!

“We are really proud to be presented with this award. It rewards everyone in the team and for their great efforts  helping to deliver great eyecare to the Spalding area.”

Winner – Edwards & Walker Opticians

Edwards and Walker’s modelling campaign not only highlighted major brands and iconic frames, it also brought in patients from far and wide to participate. A wide-reaching and effective marketing initiative!

“We were unbelievably excited to have won this award. We’re always looking to be innovative with our marketing and combining the general public with stylish frames and throwing in the power of social media was a no-brainer. Thank you SightCare for recognising us!”

Winner – Simon Berry Optometrist

Simon’s practice celebrated 15 years in business this year and to commemorate this, Simon wrote 15 short stories for 15 years and circulated via a social media. This campaign clearly highlighted his commitment to the community and demonstrated his widening reach to clients far and wide – congratulations Simon!

“It was a very surreal and exciting day. My first Ophthalmic device was launched at the conference and hopefully well received. Then to top it all off we won this award. Thanks to SightCare for organising such a great conference.”

Winner – Claire Buchanan, Eglinton Eyecare

Claire’s positive attitude and customer-centric focus was very clear to the panel for this category and her willingness to regularly go above and beyond the call of duty made her a thoroughly deserving winner of this category.

“I love making a difference to each and every patient and I will continue to offer superior eyecare to our patients. I couldn’t be more proud at winning this award.”