SightCare Awards
Edgbaston Stadium, Sunday April 26

The SightCare Awards Ceremony is one of the most anticipated moments of SightCare LIVE 2026 — an opportunity to recognise the people, practices and innovations that make our independent optical community truly exceptional.

Held at the iconic Edgbaston Stadium, Birmingham, this year’s ceremony promises an unforgettable evening featuring a sparkling drinks reception, a beautifully prepared three-course dinner, and the presentation of twelve prestigious awards. It’s a night to celebrate achievements, share success, and connect with colleagues from across the UK.

Evening format

Guests will enjoy:

  • Black-tie drinks reception on arrival

  • A three-course dinner served in the main banqueting suite

  • Inspiring short films showcasing the finalists

  • Awards presentations across all twelve categories

  • Professional photography throughout the evening

  • A chance to celebrate and network with fellow independent practices, suppliers and industry leaders

The event takes place on Sunday 26 April 2026, following the SightCare Members’ Workshop earlier in the day.

Award categories 2026

This year, the SightCare Awards feature twelve categories, including five exciting new additions that reflect the evolving strengths of independent practice:

  • Independent Practice of the Year

  • Clinical Excellence

  • Customer Service Excellence

  • Specialist Clinic Award – NEW

  • Community Practice of the Year

  • Practice Team of the Year

  • Heart of the Practice (individual) – NEW

  • Start-up Practice of the Year

  • Long-standing Practice of the Year

  • Business Innovation of the Year

  • Frame Styling Practice of the Year

  • Environmental Practice of the Year

Full entry details and judging criteria can be found on our awards entry page.

Dress code

The SightCare Awards ceremony is a black-tie event.
Guests are invited to dress for a glamorous evening of celebration — think dinner jackets, tuxedos, evening gowns, cocktail dresses or other formal attire.

Professional photographers will be capturing the evening, so it’s a perfect opportunity to dress up and shine.


Shuttle bus information

To make the evening as smooth as possible for delegates, complimentary shuttle buses will operate between selected hotels and Edgbaston Stadium before and after the awards ceremony.

The service includes:

  • Pre-event pick-ups from the designated hotel

  • Return journeys after the ceremony

  • Accessible-friendly transport (please contact us if required)

A timetable will be published once confirmed.


Ticket information

Awards entrants (including shortlisted practices) receive three complimentary tickets to the ceremony.
Awards sponsors and SightCare members receive two complimentary tickets.
Additional tickets are available for purchase.

Event / Ticket Type Who it’s for What’s included Price
Members’ Workshop SightCare member practices Exclusive Sunday workshop with collaborative learning, discussion and peer support Free
Conference & Expo Independent practice owners and staff Full access to Monday’s conference sessions, speakers, workshops and exhibition
(additional fees may apply for some sessions)
Free
🎉 SightCare Awards ceremony tickets
Awards entrants (including shortlisted practices) Any SightCare member practice that has entered the awards Black-tie awards evening, sparkling drinks reception and 3-course dinner
3 free tickets included
Free (3 tickets)
SightCare member allocation SightCare member practices (regardless of awards entry) Black-tie awards evening, sparkling drinks reception and 3-course dinner
2 free tickets included
Free (2 tickets)
Additional member tickets SightCare member practices purchasing extra places Black-tie awards evening, sparkling drinks reception and 3-course dinner £60 per person
Awards sponsor allocation Official sponsors of SightCare Awards 2026 Black-tie awards evening, sparkling drinks reception and 3-course dinner
2 free tickets included
Free (2 tickets)
Exhibitor / non-member tickets Exhibitors and non-member delegates Black-tie awards evening, sparkling drinks reception and 3-course dinner £79 per person

How to book your tickets​

Booking for SightCare LIVE is simple! Please note: promo codes only apply to the awards ceremony ticket, not the Members’ Workshop or Conference & Expo (both are free for members).

Step 1 — Click “Book now”

This takes you to our event page on the booking platform Eventbrite.

Step 2 — If you plan to attend the awards ceremony, enter your promo code first (before selecting tickets)

Promo codes are only needed if you are a SightCare member and want to book awards ceremony tickets. At the top of the ticket list, click ‘Enter promo code’, enter your code, and click Apply.

Use the code that applies to you:

⭐ If you are a SightCare member and  have entered the awards

Use code: MEMBERAPP
→ Unlocks 3 free tickets to the awards ceremony.

⭐ If you are a SightCare member but have not entered the awards

Use code: MEMBER
→ Unlocks 2 free tickets to the awards ceremony.

Promo codes will only work on the awards ceremony ticket.
The Members’ Workshop and Conference & Expo are free and do not require a code.

Important:
Your free awards tickets will only appear after you enter your promo code. Please apply your code before selecting tickets.

Step 3 — Select the tickets you want to attend

Once your promo code is applied (if attending the awards), select:

  • Members’ Workshop — free

  • Conference & Expo — free

  • Awards ceremony — free or paid depending on eligibility

Need extra awards tickets?
Additional member tickets are £60 per person.

Exhibitors and non-members pay £79 per person.

Step 4 — Complete your booking

Review your selections, enter your details, and confirm your registration.
You will receive an email confirmation instantly.