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The SightCare Awards Ceremony is one of the most anticipated moments of SightCare LIVE 2026 — an opportunity to recognise the people, practices and innovations that make our independent optical community truly exceptional.
Held at the iconic Edgbaston Stadium, Birmingham, this year’s ceremony promises an unforgettable evening featuring a sparkling drinks reception, a beautifully prepared three-course dinner, and the presentation of twelve prestigious awards. It’s a night to celebrate achievements, share success, and connect with colleagues from across the UK.
Guests will enjoy:
Black-tie drinks reception on arrival
A three-course dinner served in the main banqueting suite
Inspiring short films showcasing the finalists
Awards presentations across all twelve categories
Professional photography throughout the evening
A chance to celebrate and network with fellow independent practices, suppliers and industry leaders
The event takes place on Sunday 26 April 2026, following the SightCare Members’ Workshop earlier in the day.
This year, the SightCare Awards feature twelve categories, including five exciting new additions that reflect the evolving strengths of independent practice:
Independent Practice of the Year
Clinical Excellence
Customer Service Excellence
Specialist Clinic Award – NEW
Community Practice of the Year
Practice Team of the Year
Heart of the Practice (individual) – NEW
Start-up Practice of the Year
Long-standing Practice of the Year
Business Innovation of the Year
Frame Styling Practice of the Year
Environmental Practice of the Year
Full entry details and judging criteria can be found on our awards entry page.
The SightCare Awards ceremony is a black-tie event.
Guests are invited to dress for a glamorous evening of celebration — think dinner jackets, tuxedos, evening gowns, cocktail dresses or other formal attire.
Professional photographers will be capturing the evening, so it’s a perfect opportunity to dress up and shine.
To make the evening as smooth as possible for delegates, complimentary shuttle buses will operate between selected hotels and Edgbaston Stadium before and after the awards ceremony.
The service includes:
Pre-event pick-ups from the designated hotel
Return journeys after the ceremony
Accessible-friendly transport (please contact us if required)
A timetable will be published once confirmed.
Awards entrants (including shortlisted practices) receive three complimentary tickets to the ceremony.
Awards sponsors and SightCare members receive two complimentary tickets.
Additional tickets are available for purchase.
| Event / Ticket Type | Who it’s for | What’s included | Price |
|---|---|---|---|
| Members’ Workshop | SightCare member practices | Exclusive Sunday workshop with collaborative learning, discussion and peer support | Free |
| Conference & Expo | Independent practice owners and staff | Full access to Monday’s conference sessions, speakers, workshops and exhibition (additional fees may apply for some sessions) |
Free |
| 🎉 SightCare Awards ceremony tickets | |||
| Awards entrants (including shortlisted practices) | Any SightCare member practice that has entered the awards |
Black-tie awards evening, sparkling drinks reception and 3-course dinner
3 free tickets included |
Free (3 tickets) |
| SightCare member allocation | SightCare member practices (regardless of awards entry) |
Black-tie awards evening, sparkling drinks reception and 3-course dinner
2 free tickets included |
Free (2 tickets) |
| Additional member tickets | SightCare member practices purchasing extra places | Black-tie awards evening, sparkling drinks reception and 3-course dinner | £60 per person |
| Awards sponsor allocation | Official sponsors of SightCare Awards 2026 |
Black-tie awards evening, sparkling drinks reception and 3-course dinner
2 free tickets included |
Free (2 tickets) |
| Exhibitor / non-member tickets | Exhibitors and non-member delegates | Black-tie awards evening, sparkling drinks reception and 3-course dinner | £79 per person |
Booking for SightCare LIVE is simple! Please note: promo codes only apply to the awards ceremony ticket, not the Members’ Workshop or Conference & Expo (both are free for members).
This takes you to our event page on the booking platform Eventbrite.
Promo codes are only needed if you are a SightCare member and want to book awards ceremony tickets. At the top of the ticket list, click ‘Enter promo code’, enter your code, and click Apply.
Use the code that applies to you:
⭐ If you are a SightCare member and have entered the awards
Use code: MEMBERAPP
→ Unlocks 3 free tickets to the awards ceremony.
Use code: MEMBER
→ Unlocks 2 free tickets to the awards ceremony.
Promo codes will only work on the awards ceremony ticket.
The Members’ Workshop and Conference & Expo are free and do not require a code.
Important:
Your free awards tickets will only appear after you enter your promo code. Please apply your code before selecting tickets.
Once your promo code is applied (if attending the awards), select:
Members’ Workshop — free
Conference & Expo — free
Awards ceremony — free or paid depending on eligibility
Need extra awards tickets?
Additional member tickets are £60 per person.
Exhibitors and non-members pay £79 per person.
Review your selections, enter your details, and confirm your registration.
You will receive an email confirmation instantly.