Looking to boost your visibility on the high street?

Chris Fox from inVoke Digital Signage, an expert in digital display solutions, with more than 10 years’ experience working for the UK’s no1 supplier to independent retailers, discusses how visual storytelling can elevate your brand and turn passers-by into patients:

A smarter way to grab attention…

With more choice than ever before for patients, getting noticed is half the battle. Independent practices need more than just great service – they need to stand out. The good news? You don’t need a complete overhaul – just a smarter way to grab attention.

Here are five simple ways to increase your brand presence and pull in more footfall:

1. Turn heads with dynamic window displays
Your shopfront is your billboard. Bright, eye-catching screens packed with movement and colour can stop people in their tracks—far more engaging than static posters.

2. Keep your messaging up to date
Whether it’s new season frames, NHS campaigns or last-minute offers, fresh content keeps things interesting. Make your windows work as hard as you do.

3. Tell your story visually
Use video, animation and motion graphics to highlight your team, your technology, and what makes your practice special. It’s a chance to connect with passers-by before they even step inside.

4. Shine a light on key services
Promote premium lens upgrades, contact lens plans or styling consultations. Targeted messaging can drive impulse visits and boost sales.

5. Build a joined-up brand
When your in-practice display matches your social media look and feel, it creates a professional, polished impression that builds trust and loyalty.

How we can help
At inVoke, we help independent opticians modernise effortlessly with bespoke, sun-readable screens and fully-managed creative content. As a SightCare partner, we offer member-exclusive packages to help you increase impact without the hassle.

👉 Find out more about how digital signage can work for your practice on the SightCare website.