Why a bespoke SightCare patient newsletter is worth every penny

In a world of copy-and-paste communications, a bespoke patient newsletter is a rare and valuable opportunity to make your practice stand out. SightCare offers members the chance to personalise their newsletters with your own article and photograph – turning a routine mailing into a meaningful marketing tool.

Make it yours: Add your own article & photo

Why settle for generic when you can make your newsletter truly reflect you? With SightCare’s customisation option, you can feature your own article and photo on either the front cover or back page. Just send them your content and they’ll design a professional layout—starting from only £175.

Whether you want to:

  • Highlight team achievements

  • Share a patient success story

  • Promote an in-practice event

  • Educate readers about servcies you provide

    – this is your chance to connect directly with your community in a personal and memorable way.

Need help with the writing? No problem

If you’re short on time or unsure what to say, SightCare offers the support of a professional copywriter for just £100 extra. They’ll work with you to:

  • Identify a strong, relevant topic

  • Write a polished, engaging article that’s in keeping with the rest of the newsletter

  • Source copyright-free, high-quality images

This ensures your message is not only personal but also clear, compelling, and visually impactful.

Why a bespoke patient newsletter is a smart business move

Here are even more reasons why going bespoke is a brilliant decision:

  • You can add customisable links in our bespoke digital newsletter

Want to add personalised links? Our digital patient newsletter allows you to do this, making it even more personalised.

  • Strengthen your brand identity

Adding your own article gives your practice a face and a voice. It shows you’re active, engaged, and proud of the work you do – which helps build brand recognition and trust.

  • Enhance patient loyalty

Sharing personal stories, staff highlights, or behind-the-scenes glimpses makes patients feel more connected to your team – and more likely to return.

  • Educate and empower

Use your article to address common eye health concerns, promote awareness campaigns, or explain new treatments. Providing helpful information positions you as a caring expert.

  • Differentiate your practice

Many newsletters look the same. A bespoke one doesn’t. Set yourself apart from competitors by showcasing your practice’s unique culture, personality, and values.

  • Increase engagement

People are more likely to read and respond to content that feels relevant and local. A personal article can boost newsletter open rates and even drive website traffic or appointment bookings.

  • Showcase community involvement

Are you sponsoring a local team, fundraising for a cause, or hosting a clinic event? Tell your story – patients love knowing their provider is community-minded.

Jonathon Patridge Opticians said, “The bespoke version offers excellent quality and value, with a flexible, easy-to-use format that really works for us. The patient newsletter stands out and makes a stronger impact – especially as people receive less post these days. We’ve had great feedback from patients who appreciate staying in touch with what’s happening in the practice. Personalisation reinforces our relationship with them and helps highlight the care and professionalism behind what we do – not just the retail side. It’s also been a great tool for promoting our team’s training and qualifications, especially for our older patients who may not be as active on social media. It helps patients invest in our practice emotionally, which is invaluable.”

 Ready to personalise your next patient newsletter?

Whether you’re bursting with ideas or need a little creative support, SightCare makes the process simple and affordable. Reach out to Debbie Smith at debbiesmith@sightcare.co.uk to discuss your options, or order now via our member website.

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