Call Us: 01256 781522 info@sightcare.co.uk Member login
Call Us: 01256 781522 info@sightcare.co.uk Member login
Join us for two unforgettable days designed to connect, inspire and celebrate independent optical practices across the UK.
SightCare LIVE brings together practice owners, their teams, and industry partners for an energising mix of learning, collaboration, and recognition — all at our brand new venue for 2026, the stunning Edgbaston Stadium in Birmingham.
Day 1: members’ workshop & awards evening
The event opens with an exclusive members’ workshop, offering SightCare members the chance to share ideas, collaborate with peers, and gain fresh perspectives on business development.
As evening falls, we raise a glass to success at the SightCare awards — a glittering celebration of excellence, innovation, and community spirit in independent optics.
Day 2: conference and expo
Open to all independent practices, the conference and expo is free to SightCare members (charges may apply for non-members). Expect an inspiring programme of keynote speakers, interactive breakout sessions, and practical workshops — plus a vibrant Expo showcasing the latest products, technologies, and services to support your practice’s growth.
Don’t miss this once-a-year opportunity to be part of the UK’s leading independent optical event — where ideas are shared, friendships are formed, and the future of independent optics takes shape.
👉 Find out more and book your place today!
There are two hotels situated on site: The Holiday Inn Telford-Ironbridge and The International Hotel. If you are attending any of our pre conference events on Sunday 28th, we have negotiated preferential rates for a limited number of rooms at both hotels.
We have agreed rates of £101 including VAT for single occupancy or £113.50 including VAT for a double room at the Holiday Inn Telford – Ironbridge and rates of £92 including VAT for single occupancy or £102 including VAT for a double room at the International Hotel.
To book for either hotel, please call 01952 527000 dialling 1 for reservations and quoting “SightCare allocation to sell”.
The International Centre has over 1,300 FREE car parking spaces onsite, all within easy walking distance of the venue. Sat nav postcode: TF3 4JH
From M6 northbound
Join M54 at M6/J10A. Travel west to M54/J4. Take the second exit and follow signs to The International Centre. The venue is situated just over 2 miles from Junction 4.
From M6 Toll northbound
Leave M6 Toll at junction T8. This equates to M6/J11. Go straight ahead into A460 (Wolverhampton Road) towards Wolverhampton. After 2.4 miles access M54/J1. Take the third exit off the roundabout onto M54 direction Telford. Travel west on M54 to J4. Take the second exit and follow signs to The International Centre. The venue is situated just over 2 miles from Junction 4.
From M6 southbound
Leave M6 at junction 12. Take A5 west for 1 mile to Gailey Island. Take first left on to A449. Travel 3 miles to M54/J2. Travel west on M54 to J4. Take the second exit and follow signs to The International Centre.
Approximate drive times:
Birmingham City Centre: 45 minutes
Manchester City Centre: 1 hour 30 minutes from Bristol City Centre: 1 hour 45 minutes from Leeds City Centre: 2 hours 15 minutes from London (M25): 2 hours 15 minutes
Taxi
There are several reliable taxi firms based in Telford. The firms listed below have set prices.
There are numerous locations where black cabs operate and these run on a metre.
Diamond Cars (Preferred Supplier of the venue)
Unit 36 Ketley Business Park Waterloo Road, Telford, Shropshire TF1 5JD 01952 222222
Go Cars
Horsehay House, Horsehay Estate, Telford, TF4 3PY
01952 501050
Royal Cars
Business Development Centre/Stafford Pk 4 Telford TF3 3BA
01952 299299
Bus
Train
Direct trains to all major cities and airports around the UK.
