Call Us: 01256 781522 info@sightcare.co.uk Member login
Call Us: 01256 781522 info@sightcare.co.uk Member login
SightCare LIVE 2026 is the UK’s leading event for independent opticians — a two-day celebration of learning, innovation, and community.
Held on 26–27 April 2026 at Edgbaston Stadium, Birmingham, the event brings together independent practice owners, teams, and industry partners to share ideas, gain insights, and celebrate excellence.
This year, we’re excited to be at a brand-new venue: Edgbaston Stadium, Birmingham, bringing a fresh setting for members, delegates, and industry partners to connect and be inspired.
The weekend begins on Sunday afternoon with an exclusive SightCare Members’ Workshop, followed by our glittering SightCare Awards evening recognising outstanding achievement across the independent optical sector.
On Monday, the Conference and Expo take centre stage, featuring inspiring keynote speakers, interactive workshops, and an exhibition showcasing the latest innovations from leading optical suppliers and partners.
Be part of SightCare LIVE 2026 — where knowledge is shared, success is celebrated, and the future of independent optics comes to life.
💬 Members’ Workshop
Exclusive to SightCare members, this collaborative workshop opens the weekend with shared learning, discussion, and practical insight. Connect with fellow practice owners and teams, explore solutions to everyday challenges, and kick off SightCare LIVE with fresh energy and ideas.
🏆 Awards Evening
Join us for a glamorous black-tie celebration honouring excellence across the independent optical community. Enjoy a sparkling drinks reception and three-course dinner as we reveal the winners of this year’s twelve prestigious awards — a night of inspiration, recognition, and shared success.
🛠️ Interactive Workshops
Get hands-on with practical, focused learning designed to boost your skills and confidence. From clinical techniques to business growth and eyewear styling, our workshops offer real-world tools and takeaways you can apply straight back in practice.
🎤 Keynote Speaker
We’re delighted to welcome Penny Mallory as our keynote speaker for SightCare LIVE 2026. One of the UK’s leading motivational speakers and a former World Rally Championship driver, Penny brings powerful insights on high performance, mindset, and resilience.
| Event / Ticket Type | Who it’s for | What’s included | Price |
|---|---|---|---|
| Members’ Workshop | SightCare member practices | Exclusive Sunday workshop with collaborative learning, discussion and peer support | Free |
| Conference & Expo | Independent practice owners and staff | Full access to Monday’s conference sessions, speakers, workshops and exhibition (additional fees may apply for some sessions) |
Free |
| 🎉 SightCare Awards ceremony tickets | |||
| Awards entrants (including shortlisted practices) | Any SightCare member practice that has entered the awards |
Black-tie awards evening, sparkling drinks reception and 3-course dinner
3 free tickets included |
Free (3 tickets) |
| SightCare member allocation | SightCare member practices (regardless of awards entry) |
Black-tie awards evening, sparkling drinks reception and 3-course dinner
2 free tickets included |
Free (2 tickets) |
| Additional member tickets | SightCare member practices purchasing extra places | Black-tie awards evening, sparkling drinks reception and 3-course dinner | £60 per person |
| Awards sponsor allocation | Official sponsors of SightCare Awards 2026 |
Black-tie awards evening, sparkling drinks reception and 3-course dinner
2 free tickets included |
Free (2 tickets) |
| Exhibitor / non-member tickets | Exhibitors and non-member delegates | Black-tie awards evening, sparkling drinks reception and 3-course dinner | £79 per person |
Booking for SightCare LIVE is simple! ooking for SightCare LIVE is simple! Please note: promo codes only apply to the awards ceremony ticket, not the Members’ Workshop or Conference & Expo (both are free for members).
This takes you to our event page on the booking platform Eventbrite.
Promo codes are only needed if you are a SightCare member and want to book awards ceremony tickets. At the top of the ticket list, click ‘Enter promo code’, enter your code, and click Apply.
Use the code that applies to you:
⭐ If you are a SightCare member and have entered the awards
Use code: MEMBERAPP
→ Unlocks 3 free tickets to the awards ceremony.
Use code: MEMBER
→ Unlocks 2 free tickets to the awards ceremony.
Promo codes will only work on the awards ceremony ticket.
The Members’ Workshop and Conference & Expo are free and do not require a code.
Important:
Your free awards tickets will only appear after you enter your promo code. Please apply your code before selecting tickets.
Once your promo code is applied (if attending the awards), select:
Members’ Workshop — free
Conference & Expo — free
Awards ceremony — free or paid depending on eligibility
Need extra awards tickets?
Additional member tickets are £60 per person.
Exhibitors and non-members pay £79 per person.
Review your selections, enter your details, and confirm your registration.
You will receive an email confirmation instantly.
SightCare LIVE 2026 takes place at the iconic Edgbaston Stadium, Birmingham, with a range of nearby hotels and convenient transport links. Delegate shuttle buses will run between the designated hotel and the stadium throughout the event.
