8 video content ideas for your social channels
Is video part of your marketing strategy? If not, it should be! Video content is an engaging and informative way to get your message out – and easier to put together than you might think.
8 video themes to try
1. Meet The Team Videos
Your clients want to get to know the people behind your practice. One of the best ways to show your core values and team members is with video content to give clients an inside look at what sets your practice apart from the rest and they should visit you.
2. Behind-The-Scenes Videos
Most audiences like seeing an insight into the products and services they use. Behind-the-scenes video content gives a personal feel to your product and service – the more friendly and approachable your business is, the stronger the relationship between you and your clients.
3. Interview Videos
Interview videos are an great way to introduce new team members, demonstrate new products, and collaborate with other community projects. Interviews are relativity easy to produce and, if working with other community personalities, generates a wider following if these are shared across both platforms.
4. Q&A Videos
Ask your followers to pose questions about your practice that they would like answered and produce a Question and Answer (Q&A) video. Q&A videos can demonstrate that your business is approachable, helpful, credible and transparent.
5. Product Videos
Most consumers will choose a product based on reviews and recommendations. If you review a product that your company uses and trusts, your audience will start to see your brand as reliable and honest. You could also consider asking clients to review some of the products and services they buy from you.
6. How-To Videos
Most people’s first port of call for information on how to problem solve is in internet so if you can produce a series of How To videos that benefit your audience, this will provide your practice with greater exposure and ensuring your are seen as trustworthy and credible. So whether it’s how to avoid glasses steaming up or keeping contact lenses clean – there will be a video out there waiting to happen!
7. Testimonial Videos
Testimonials are a great way to showcase your practice – nothing is more powerful than seeing how other people regard you. Ask some loyal clients to do a testimonial video for you!
8. Announcement Videos
Is there anything more exciting than an announcement? Whether you are sharing a new product, hosting a new event, introducing a new team member, or promoting a competition – an announcement video helps you create excitement around your business.