6 tools for social media content curation and creation!
You may have read our previous blog post about the benefits of content creation vs content curation and understand that there is a significant role for both in your social media strategy. But how do you use both methods effectively? We hvae highlighted a number of tools to help you with each strategy:
3 Tools for content curation
Twitter can be a streaming mess if you don’t organise the accounts you follow. That’s where Twitter lists come in handy — curated groups of Twitter users that you can categorise and follow separately from the rest of your feed.
Try clicking here to learn how to start your first Twitter list.
Dropmark is a great way to collect together articles, posts – basically any information you find on the internet in one place and grouped together by subject matter. It works in a similar way to pinterest but rather than a collection of images, you can create a collection of relevant articles and information. Simply set up an account and start curating content! Here is an example of a Dropmark board I have put together for Succession Planning:
If you don’t already use google alerts – think about starting now! Easy to set up, it is a time-saving way to monitor the web for interesting and relevant content. If you haven’t already set up google alerts for your industry, click here to find out how.
3 Tools for content creation
I talk about Canva (www.canva.com) all the time – I absolutely love it. If you haven’t tried it yet – please give it a go! For those that don’t know what it is, it is basically graphic design for dummies (and I class myself in that bracket) – basically easy-to-use graphic design elements on an online platform. If you are aware of our social graphics via SightCare social or our website then you might recognise that this is how we create them. And if you are interested, you can access our library of social graphics and adapt them for your own branding – just ask us today.
I think it’s safe to say that most people know that images create a much greater engagement than text on your social platforms. But how do you get relevant images that you don’t have to pay for? There has been a growth in image library websites that offer images free for commercial use – one example of lovely images is Pexels – download images and get using them on your social accounts!
As you will have read in the last blog post, the use of video is becoming more and more important in organic reach on social media platforms. But how do you create videos cost-effectively? If you have an i-phone the answer could just be sitting in front of you. Iphones come with an imovie app – very easy to use to create short videos for maximum impact.