The lockdown has meant a painful period of little or no money coming into the business with money continuing to go out.
The thought of any expenditure now is the last thing in many businesses’ minds.
During the lockdown, your frame stock has represented a large amount of cash tied up without bringing any return.
When your doors reopen you will want to liquidate as much of this stock to generate income.
But we recommend you take some considerations first.
Meeting Your Patient’s Needs
Now is the time to consider your frame stock to ensure it will meet the needs of your patients as they return to purchase.
STEPPER encourages you to buy frames just as they are needed and only to buy frames that are needed.
We are not encouraging you to increase your stock unnecessarily, but we do advise you to review your stock in terms of:
Do you have the right frame profile to meet the needs of your patients?
Do you have the right price profile of frames to reflect the economic impact of the lockdown?
STEPPER is Here to Help
Let STEPPER be your stockroom, so you order only the frames that you need.
We have no minimum order quantity
We do not demand volume contracts
We offer next day delivery service
‘On approval’ facility
Be the Optician of Choice for Your Community
By offering a personalised service, independent opticians are best placed to meet the eyecare needs of their communities.
Customers who may have found eyecare solutions further away will now be looking for more local services. Now is the time to win and keep these new prospects.
A comprehensive frame offering with tangible benefits is an essential part of ensuring your business delights these new customers in the unique way you can look after them. By exceeding their expectations, you can become their new optician of choice.
Having an outstanding local optician adds value to a community. We have learnt to reassess the relationships we have with local businesses to discover the true value they can add to our lives.
Let STEPPER be part of your offering to your community, to help you deliver a combination that is priceless.
Moving Forward Gradually
Be reassured STEPPER is here to help you become the local optician of choice and assist you in delighting your customers.