Why Homemade Videos Are Trendy in 2021
Many high street competitors will have production crews for their videos on social media. The beauty of being independent, is that the personal touch really suits your core values. It’s about family, it’s about communities, it’s about being individual.
Lockdown pushed many social media users out of their comfort zone – suddenly they were having to rely on those around them to create video content instead of always outsourcing it. This had some blessings – many learnt to be more confident in front of a camera, many began using live videos to engage with their users more and also many learnt how to use their own resources – a phone camera – to produce informative content for their social media.
Here are some ideas of video content you can produce without a production crew:
I’m sure you will remember our collaborative piece whereby 35 SightCare members created a video together to show the work they’ve done during the first lockdown? With strength in numbers, this video had over 31k views on Facebook alone!
Walk and talk
Like a true influencer, why not walk and talk while showing your fans around your practice?
Particularly trendy on Instagram, why not unbox your new frame deliveries? This way, your fans can see what exciting new frames you have.
Set up a tripod – or perch your phone on something so it won’t be shaken – and create an educational series of videos about eye health and eye care.
Be sure to tag SightCare Local in your videos too!