Social Media Marketing to Young Adults
In this series we are going to discuss how to attract and appeal to certain demographics, our topic this week young adults.
What young adults need to know
Firstly, we need to think about what young adults need to know about your services:
- That those in full time education get free NHS eye tests
- That you need your eyesight examined every two years
- That some eye conditions are hereditary
- The best practice for wearing contact lenses
- The rules around what vision is required for driving
- The alternatives to glasses that fit in best with their lifestyle
What young adults need to feel about you
- That you know what you’re doing, and can make them feel at ease
- That you will offer them the best styles
- That they can trust you
- They need to know that you care, and will help ease any worries for them
- That you have great glasses
- That you can help them see
- That you are reasonably priced
How to portray these messages to young adults
- Instagram is the preferred social media channel for young adults, so this should be the platform you post to them on
- Young adults enjoy watching videos
- GIFs and memes are a great way of creating engagement
- Display lots of stylish frames on models or influencers
- Work with local influencers to show off your frames and services
- Have a great backdrop area for photos
- Have a selfie corner or frame so they can share photos on social media
- Have your social channels and a hashtag on display
- You can go back through our backlog of hundreds of social media images and choose the ones which fit the brief
- Post about relevant awareness days or interests that young people typically enjoy. This may include sporting events, fashion news etc
