Instagram: Why You Need Instagram Highlight Stories
Instagram highlight stories are the new black when it comes to Instagram. If you imagine that your highlight stories are your practice’s lookbook/portfolio, that will give you a better idea of why they are so crucial on Instagram now.
Highlighting allows social media viewers to quickly access your best images and the information you really want them to know. Therefore it’s essential you highlight the best you have – as this is your first impression on potential new patients or clients.
Firstly, you want to make sure that only relevant stories make it to your highlights. Some stories hold the test of time better than others – so be concise with what you highlight. For example, an Easter cupcake is good to show in April, but pretty irrelevant in December.
You will also want to make sure that the pictures and videos are of good quality – so choose carefully who you leave in charge of producing them!
Your Instagram story highlights are your prime real estate, so the cream of the crop is needed here. Here are some examples of what you should highlight:
- Inside snoops of your practice
- Great frames you have in stock
- Information like opening times
- Sales and discounts
- Great reviews
- Meet the team shots
- Lovely gifts you’ve been given
- Community events
- Your lovely clients in their frames
Remember to follow us on Instagram over at @sight_care