Curated vs Created Content?
What is Curated and Created content?
Curated content is information and posts gathered from trusted sources relevant to your industry. Created content is content produced within your organisation.
For most businesses, content marketing on Social Media involves a mix of these two types. While the ideal ratio will vary, a good rule of thumb is to share 40% created and 60% curated content, depending on what works best with your audience.
Examples of created content
Created content includes items like blog articles, white papers, infographics, guides, original posts, graphics, FAQs etc produced by your own organisation.
There are many benefits to sharing created content on your social channels, but the most valuable is that it allows you to position your business as an expert in your field and respected and high profile in your industry.
Because you can tailor it to your needs, created content is often better for driving traffic to your website and increasing engagement.
Benefits of Curated Content
However, just using internally created content can result in minimal engagement. Curated content is a great way to grow your audience and demonstrate your company’s position as a trusted advisor in your industry. Curating content from trusted sources provides your audience with a diversity of viewpoints and helps balance out the self-promotional content you’re sharing.
A practical benefit of curated content is that it requires little in the way of resources, which can be helpful for organisations that don’t have a dedicated social media content team. When choosing content for curation, think carefully about whether it’s valuable to your audience.
Read our next blog post for fantastic free tools to help with your created and curated content!