Could Stories Be Coming to LinkedIn?
LinkedIn stories are being internally trialled at LinkedIn currently.
Senior Director of Product Management, Pete Davies, has said that the format will be great for encouraging more conversations on the platform.
“Last year, we started asking ourselves what Stories might look like in a professional context. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.
Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in the hall are similarly ephemeral and light. The same holds true for cubicle and coffee shop banter around the world: sometimes we want a way to just make a connection, have a laugh with our colleagues and move on.
So, we’re currently testing LinkedIn Stories internally, and we can’t wait to test it with our members in the coming months. We’ve learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, “and by the way… I noticed you know Linda, could you introduce me?”
We’ve also found there’s an entire generation growing up with Stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed.
I’m excited to see how Stories will bring creativity and authenticity to the ways that members share more of their work life, so that they can build and nurture the relationships necessary to become more productive and successful.”
If LinkedIn stories did make it to public use, would you use them? Let us know!