Social media is important – especially for small businesses. Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. Are you doing all you could be to create an effective social media strategy?
SightCare Social – curated social media posts for the week direct to your inbox
Struggle with content for your social media channels? It can be hard coming up with new content on a regular basis which is why we have developed SightCare social – 5 social media post ideas, including pictures and optional hashtags, that you can use on your social media channels directly sent to your email inbox. A topical blog post is also included – you can access archive copies as well if you are looking for inspiration!
Marketing & Social Media Campaigns
Images statistically do better than words alone on social media, so why not take advantage of our extensive library of campaign images? Separated into relevant categories, post these images across your social media accounts to grab the attention of clients, whether you are sharing reasons as to why they should get their eyes examined, promoting the benefits of an independent or just wanting some light-hearted relief – we have a post for you in our extensive library! You can now get these re-sized to poster designs to display these in your practice so that you can prominently feature different seasonal messages.
Want your branding on graphics? No problem! We can share our library with you for you to edit the graphics and add your branding.
Social Media Dashboard
Managing your social media accounts can be time consuming – especially if you have multiple platforms to post across. We can make this process simpler! Using our social media dashboard enables you to visit one place to post and schedule posts to all your different social media accounts.
How does it work?
Access the dashboard and link all your social media accounts to one place. The dashboard has a variety of features to enable quick, relevant and visually attractive posts to maximise impact. Create an account and immediately gain access to a 14-day FREE trial of the pro version of the dashboard. Watch our video tutorials for help on setting up your account.
- Saves time, by enabling you to link accounts and post from one place.
- Completely free. Option to upgrade to pro version available for £5 per month.
- Research tool available via the dashboard to help you create relevant timely posts.
- Design feature allows you to easily create visually attractive posts for maximum impact.
SightCare Connect
Want to grow your social media presence and following? Then consider joining SightCare Connect – a network of members’s social media accounts all listed in one place for your to easily follow. Become fans of each others’ pages and get ideas for your own social media pages as well as practice promotions, events etc. and increase your followers at the same time.
Social Media Guides
Whether you are completely new to social media and need information on setting up your social media accounts, or whether you are looking for tips on widening your social read, we have a guide for you in our knowledge hub.
Social Media Blog Posts
What Our Members Say
John Davidson, Querido & Davidson
SightCare provides me with an overarching support network to help me develop my business. The components are numerous, including Evolution programme which helped me achieve a 10% growth this year, and the email forum which I find invaluable as a sounding board. On top of all that, the annual fee for membership is swallowed up by moving PDQ transactions to the preferential PDQ rates offered to SightCare members, giving access to all these resources with no major outlay. Excellent value! No brainer!
2017-01-11T00:00:00+00:00
https://www.sightcare.co.uk/testimonials/sally-jones/
Michael Offord, Michael Offord Optometrists
"Congratulations to SightCare on putting together another excellent regional meeting last night. Something for all the team. So get them all there. Just deciding where to start!!"
2017-01-12T00:00:00+00:00
https://www.sightcare.co.uk/testimonials/michael-offord-michael-offord-optometrists/
Gerry O’Hear, Mearns Opticians
"Since joining SightCare, I have found the email forum invaluable. It is a fantastic platform to discuss all things Optometric within the Independent sector, whether it is a simple question to your colleagues regarding pricing, to more in-depth discussion surrounding Tax and VAT. I would highly recommend SightCare to any independent practitioner who wishes to engage with like-minded independent practitioners, and a passion to improve their services within our industry."
2017-01-11T00:00:00+00:00
https://www.sightcare.co.uk/testimonials/testimonial-1/
Nina Newsom, Newsom & Davies
We remind ourselves every year what good value the newsletter represents when we come to pay our annual SightCare fee. Another supplier of marketing material has quoted us for a similar product £595 for 2000 and £895 for 4000. We usually pay £260 to have an additional 2000 each year from SightCare so we could be paying over £600 more.
2017-01-12T00:00:00+00:00
https://www.sightcare.co.uk/testimonials/nina-newsome-newsome-davies/
Faye McDearmid, Campbell & McDearmid Optometrists
We have saved our membership fee twice over with SightCare's fair price service ( card services, practice insurance and phone lines.) We would never not be a member of SightCare. The support we get from a business point of view through the conference, meetings, email forum, training seminars – it all gives us lots of ideas to take back to the practice and discuss with the team."
2017-01-12T00:00:00+00:00
https://www.sightcare.co.uk/testimonials/faye-mcdearmid-campbell-mcdearmid-optometrists/
Davina Dosanjh, Richard Petrie Optometrist
"When I took over from the previous owner who had been a SightCare member it was easy to see why he had thought it so important. Having support with peers and another organisation which is there as a point of contact to support you is invaluable. I really value the SPECS Buying Group which makes products more affordable and saves a lot of time on administration. We always find SightCare events really useful – particularly to attend as a team where we can reflect on ideas back at the practice in team meetings."
2017-01-12T00:00:00+00:00
https://www.sightcare.co.uk/testimonials/davina-dosanjh-richard-petrie-optometrist/