SightCare Awards: Marketing Campaign of the Year Award 2019
Marketing Campaign of the Year Award 2019: Eglinton Eyecare
On a mission to improve awareness of the importance of children’s eyecare Eglinton Eyecare set about a well planned, passionate and dedicated campaign to target school’s and local families. This was a project to educate, to entertain and to help ensure that no child risked missing key stages of their educational development due to unidentified errors in their eyesight. Eglinton Eyecare used school visits, take home leaflets and an innovative and original interactive book to build on their campaign. Sharing posts on their social media channels increased reach and engagement and saw an influx of new patients and families attending for their eyecare.