Linking the “real” with your social media
So you have a great, creative member of your team who just loves to create window displays that showcase the best your practice has to offer. How do you link this real-life aspect of your marketing with your social media strategy?
Now may be the time to start thinking about how best to tie together a fabulous window display with what you are sharing on your social media platforms. Christmas is creeping up and you will have already planned how to make your window stand out this festive season.
Try these tips to link everything together to get the very best from your social media channels.
- Be a multi-platform user: get some advice on setting your practice up on the main social media strands of Facebook, Twitter and Instagram. Pinterest may also be your thing, and younger members of your team could also help you to find your way around Snapchat. Share photographs regularly on all of your platforms.
- Find a colour scheme and stick to it. Make your approach recognisable. A great example of this came from Croft and Graves’ Tiffany campaign whereby the iconc “Tiffany Blue” was used in both window displays and as backgrounds to photographs shared on social media.
- Share aspects of your window multiple times. Instagram has a great feature called Stories that is useful for this and easy to use. This element of the platform allows you to share short videos and snapshots that only appear on your platform for 24 hours. This allows you to share small features of your window at different times of the day and the week with captions and links that drive your followers to sales.
- Direct real customers to becoming online followers. Share the names of your platforms on cards in your window as part of your display. Perhaps encourage customers to pose by your window and tag themselves in a post. Don’t be shy to ask them to take pictures and share on their personal social media pages, tagging you in. You give them great service, they will be happy to shout about you!
- Don’t be afraid to try video. You don’t need to make a feature film to get noticed. Short videos of less than 40 seconds in length are more likely to engage your customers. Again, make short videos of your window, or unboxing a great pair of frames or an accessory that would make a perfect present. Short videos can be created through Instagram Stories and saved to your device to be used again and again.