Zana+Max Spring/Summer ’18 Collection
Let’s face it. Not every customer has an endless budget. In fact most don’t. But that doesn’t stop them from wanting to look great. That’s where Zana+Max come into the equation. This fashion forward designer brand offers your patients high quality, great looking eyewear at affordable prices.
SightCare launched Zana+Max in 2017, a sophisticated collection of lifestyle eyewear styled by William Morris London that appeals to men and women within the broad age range of 30 to 60.
“We’re mindful that there is a real opportunity that exists to meet the needs of the independent practice and their patients by providing a quality mid-priced range of exceptionally styled frames“ said John French SightCare CEO.
“Working in partnership with William Morris is an ideal fit reflecting the values of both companies.”
Frames for women are fashion oriented and predominantly manufactured in acetate, with stylish colour combinations. It’s more about style, about feeling good and looking younger than your years. So rather than going with classic traditional styling, Zana+Max women’s frames are retro inspired yet forward thinking.
Men’s frames are more conservative in style, mostly manufactured in metals and titanium with high-tech features.
Inspired and Enhanced
Design inspiration comes from high-fashion brands with a heavy reality check to ensure the final product is instantly wearable and comfortable on the face. “We look at what’s coming through and we re-work the designs to suit our market – it’s our aim to create stylish glasses that are not so fashion forward that people feel anxious or challenged wearing them,” said Robert Morris Creator and Founder of William Morris . “So, we modify the nose pads, bridge size, temple lengths, colour combinations and so on to make them feel very wearable and look good on the face.”
While the majority of men’s frames are manufactured from metals, women’s are mostly made from acetates sourced from Mazzucchelli in Italy.
“This year we’ve come out with lighter, thinner acetates than ever before and we’ve worked with some more Interesting colour mixes. We have bold colours for many frames – tones of orange, some blues and greens – but of course a few conservative options and multi-coloured acetates as well.”
Then of course there are always the obligatory black and tortoiseshell models – though even within these acetates, there are many more tonal varieties and patterning to choose from. “They’re reinventing tortoiseshell all the time,” Robert observed.
Reinvigorating and Expanding the Collection
In the new season, you can expect to see more metal in the Zana+Max women’s range.
“I can see a gap, so the next collection will have a greater focus on metal, with rounder shapes, double bridges, and frames within frames. We’re heading back to the 40s and 50s, and I’m feeling really invigorated at the prospect,” Robert said.
Supporting Independent Business
Everything about Zana+Max has been designed with the independent market in mind. “It’s a tough market for independents and its essential that they have good relations with their customers, along with quality product and fair pricing. So in partnership with William Morris we’ve developed a collection that covers a broad demographic. It’s possible to put a row of men’s and a row of women’s frames into a practice and be confident that there’s nothing there that’s just for show – every piece will sell” said John.
“And because of the price point, independents can offer a Zana+Max frame as a value price option or an affordable second pair.
“I’m a very strong believer in a vertical supply chain that supports independent practice and allows them to compete like the corporate players.”
The New Spring Summer Zana+Max collection is now available to view,
please phone 01279 732420 and the representative will visit you. To see more, visit our website here.