Tips for Writing An Award- Winning Submission
Awards are great for business – they’re moral boosters amongst staff, they’re excellent promotional material for your local press and marketing channels and of course, they’re an indicator of your credibility in your field. But just how do you go about writing an award-winning submission?
Remember to enter the SightCare Awards – the entries will open on the 16th March 2020!
Our award-winning submission ideas:
It may sound an obvious one, but so many potential winners do not win awards simply because they do not enter them. Perhaps they think the competition will be too good, or there’s too many entries, or there’s not enough time. However, nothing gets in the way of winning an award more than not entering one at all!
Don’t wait until the last minute
Give yourself plenty of time to perfect your entry.
Keep to the word limit
You have a limited space to wow the judges, so be sure to be concise and grab their attention early on!
Attach relevant documents, such as customer testimonials, press clippings, website addresses etc which demonstrate the points made in your submission.
Check the criteria
Make sure you have ticked the boxes in the criteria – much like you would when applying for a job. If you entered the year before, the criteria may not be the same, so be sure to check first!
Who knows the criteria?
Besides each criteria point, write down who is best in your business for answering each specific question. Ask them for more information and give them a deadline way ahead of the entry deadline.
Back up your points with evidence or facts to make it more substantial. However, if a small piece of relevant data can fit into one table rather than a whole spreadsheet document – opt for the more concise version of a table.
Structure and grammar
Make your application easy to read. Check for grammar and spelling errors and ensure that the layout is neat. Subheadings can help make your application more digestible.
Read it aloud
This is the best method for making sure your sentences make sense.
Make sure your application represents your personality – it’s always easier to connect to a submission when the tone represents the practice well. Don’t be afraid to add in some humour!
Circulate with peers
Before submitting your application, share the submission with your colleagues. They’ll spot gleaming omissions and any errors too.
Ask a family member or friend who isn’t in optics to read your submission. Can they understand it? What key points do they think stand out the most? If they appear confused or say the wrong points, your submission isn’t clear enough.
Enter the right categories for you
Choose what you excel at – and be sure not to copy and paste your submission if applying for more than one category. This can lead to irrelevant facts being submitted for the wrong category.
Show your passion
Showing your passion about your business will make the judges feel passionate about it too – so be sure to show your practice in it’s best light!
What’s your story?
What is your award winning story? Delving deep and finding out which one has the most innovation and impact is a great start.
Angle, innovation and impact
When writing your story – consider:
Angle – start with an opener that sets the scene for your story
Innovation – what is unique about what you did? Consider adding superlatives where relevant
Impact – Back up your achievements by showing the impact your story has had. Qualitative anecdotes, graphs and quantitative figures are all great for doing this. Impact is arguably the most important of the three points.
Who are you impressing?
It’s often interesting to look into who the judge is – what have they done in their career? What do they enjoy? What makes them tick? This may help you to hone into an area you know they’ll enjoy reading about.
In the digital age it’s easy to see when facts are being altered, so stay truthful in case the judges do some research and find things to be different to how you relayed it in your entry.
Include the icing
Whether it’s voluntary work, special training or philanthropy, remember to include the icing on the cake by adding in any details that can set you apart from somebody else.