Why a digital newsletter could benefit you!
There are many advantages to a digital newsletter – here’s why you should consider using one!
Perhaps the most obvious benefit but distributing a digital newsletter can be much more cost-effective than sending hard copies in the post which makes it the ideal marketing tool for small businesses.
Drive traffic to your website
Sending information digitally means that readers are already on a digital platform where they can easily click to your website, facebook page or a link to an email address to get in touch with you. Readers simply click on the link in the digital newsletter and are directed to the link of your choice.
A digital newsletter can be sent to patients using a number of different platforms – whether it’s via your practice management software, an e-mail reminder, on your website or in an SMS reminder message – the options are varied and flexible and can be used with whichever are your preferred communication tools.
Providing readers with useful, factual and relevant information on a regular basis is useful for establishing your company’s expertise with customers and clients. An e-newsletter is ideal for providing this type of content and establishing your company as an industry expert.
So how do I use it?
Your digital newsletter from SightCare will be sent as a URL link. This can then be inserted into your website (speak to your website manager to arrange this), copied into an SMS reminder as a link for patients to click on, included as a link in an email reminder and in some cases can be sent via Practice Management Systems (speak to your PMS manager), ensuring that you can continue to keep in touch with existing and prospective clients at all times.