New Year’s Resolutions For Your Practice
As part of an independent business, it’s important to always be evaluating your goals and whether certain aspects are working. However, the new year can bring an air of freshness to your motivation and ambitions, so this is the perfect opportunity to write down your goals for 2020.
How to set a goal
When you make a goal, the best way to achieve it is to make sure it’s SMART. SMART goals are:
- Specific – ensure your outcome is very clear
- Measurable – how will you know if you’re achieving your goal?
- Achievable – believe that the goal you’ve set is achievable
- Realistic – can this goal realistically work?
- Timely – have a deadline for each breakdown of the goal
Here are some New Year’s resolutions we recommend you add to your list:
I will save money
Are you spending too much on utilities, or merchant card services? We have a range of services designed to save you money. Learn more here.
I will not undersell myself
And by this, we mean not only in your abilities and confidence, but in the pricing of your services. At times with chains nearby, it can seem tempting to continuously lower prices or add on extra services for free, but remember to explain to your patients why your services cost what they do. People are willing to pay more for people and brands they trust. Underselling your abilities is something to put aside for 2020 and beyond.
I will be a better delegator
Do you find yourself wanting to do everything? Constantly adding on extra things to do to your ever-growing to-do list? While this is normal, if your hours and pay aren’t increasing, you either need to drop services, or learn to delegate efficiently. Learn to instil self-care into your work-life. Read our blog on mastering your work-life balance here.
I will communicate better
Do you often wonder why staff members aren’t doing what you wish? It may just be down to a case of poor communication skills. Alleviate stress by outlining clear and concise agendas and processes that all staff can understand. Perhaps our HR service can help!
I will improve my marketing plan
Whether it’s committing more time to Instagram stories, adding a pay-per-click service (available here), or analysing analytics to see what is and isn’t working, it’s a great time to set some clear goals about your marketing plan. If you want to add to your branding, getting in touch with our creative service team is a great idea!
I will be more environmentally friendly
Whether it’s offering recycling stations, reusing plastics or buying paper bags (available here – with our without branding), the world has become more environmentally conscious – so it’s a great time to reevaluate your practices.
I will grow my team
I will try to increase my business by 40% over the next three years
The best way to work towards this target is to become a SightCare Premium member – find out what’s involved here.