John French: Why You Should Treat Your Patients Like Family
Your independent practice is thriving because of your amazing patients and customers. Finding, and more importantly keeping, those amazing patients one of your top objectives. One of the best business practices to follow is to treat your patients like they’re family. By being open, direct, and honest with your customers you build the same sense of authenticity and transparency as you would in your communications with family members. This type of interaction builds loyalty and shows your customers that you appreciate them. Here are four reasons why your small business should treat patients like family.
1. It Lets Them Know that You Value and Care About Them
Showing your patients and customers that they’re important, and you’re invested in their success, is valuable for multiple reasons. Your customers come to you for your eye care services and products you provide, but why do they stay? Remind them why by gathering their feedback, communicating well, and thanking them. In addition to being more likely to buy from you, customers who feel valued are more likely to engage in you rother eye care and eye health services and products.
2. You’ll Retain More Customers
Customer retention can have a powerful effect on your bottom line. Combining a customer-centred approach to business with digital marketing is especially effective.
3. Customers Will Refer More Business to You
People are 4 times more likely to buy from your business when they are referred by a friend. Your customers will pay it forward by referring their friends and family.
4. You’ll Earn the Trust of Your Customers
Earning the trust of your customers is critical because it can help you increase your referrals and potential sales. Over 80% of customers would recommend a business they trust to another person. Earn their trust by fulfilling your promises, value their time and go the last 1%.
Treating customers like family can have a long-term positive impact on your small business. When combined with a strategic digital marketing plan and a commitment to quality improvement, a customer-centred approach to business will help your business thrive. Carry this approach into the way you treat partners and team members. Showing people that you care about their business, and their contributions is a sure-fire way to run a happy and successful small business.