In a competitive business environment, small businesses who often have a limited budget can find it tough to market their products and services effectively. Independents often feel time poor and marketing can often slip on the priority list.

Our range of marketing support products and services can help any busy practice engage better with their patients, encourage footfall and generate a great awareness in your community. From free marketing literature and tools, to fully managed services – we have something for your level of need.

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Practice Literature

Patient Newsletters

Your membership provides you with a number of tools and resources for you to market your practice effectively. If however you prefer a fully managed approach, for an additional fee we offer a comprehensive creative and/or digital service to save you time and make sure it gets done to a high quality.

Included in your annual membership fee is patient newsletters; ideal for communicating with exisiting patients or using as a tool to attract new clients.

Practice Promotions

Do you need ideas to engage with your patients more? Our biannual practice promotions offer the chance for you to connect and engage with your patients, by offering posters, competitions and recall material to distribute to your database.

Recall Templates

If you sometimes struggle to find the time to re-generate and re-fresh your template recall letters, then look no further – access and download our online templates and give your recall letters a new look!

 
 

Digital Marketing

 
We provide a range of digital marketing services – from a fully managed service to a range of digital tools for you to utilise to market your practice – we have something for you!

Managed Digital Marketing Service

Not sure where to start with digital marketing and want the hassle taken away? Then consider if a managed digital marketing service could help you:

Image Library

A picture speaks a thousand words….especially in the marketing of your practice. But good quality, relevant images are hard to come by and time consuming to find. We have taken the laborious process of searching through images away from you but compiling an image library relevant for the optical sector – completely free for members to use and download.

Video Library

Video content is gaining increasing importance in social media marketing. If you would like to increase your use of video in your marketing but don’t know where to start then look no further – access our FREE video library of generic messages and start using them across your channels.

If you prefer a more tailored approach then access our Video Animation service – whether it’s a short message for the waiting room or a tailored message to your followers, we can help produce the right communication for you.

Digital Resources

Looking for some help with SEO or social media marketing? Need a template for an e-shot? Then search our knowledge hub for helpful tips, articles and downloads related to digital marketing!
 
 
 
 
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Collecting and acting upon customer feedback is a must for any business looking to provide clients with the products and services that best meets their needs.

Client feedback guides and influences your decision making in the products and services that you offer. It’s also essential for measuring customer satisfaction among your current customers and can highlight areas of improvement within the practice and potential subject areas where staff training might be necessary.

So what next? Register for your FREE patient surveys today and start your journey towards service excellence.

Collecting and acting upon customer feedback is a must for any business looking to provide clients with the products and services that best meets their needs.

Client feedback guides and influences your decision making in the products and services that you offer. It’s also essential for measuring customer satisfaction among your current customers and can highlight areas of improvement within the practice and potential subject areas where staff training might be necessary.

So what next? Register for your FREE patient surveys today and start your journey towards service excellence.

 
 
 

Marketing Tools and Templates

 
 
Whether you are looking of brand guidelines or PR tips – have a browse through our knowledge hub for guides, factsheets and templates that will help you market your practice.
 
 
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What Our Members Say

 

Faye McDearmid – Campbell & McDearmid Optometrists


We have saved our membership fee twice over with Cardsaver, practice insurance and phone lines.We would never not be a member of SightCare. The support we get from a business point of view through the conference, meetings, email forum, training seminars –  it all gives us lots of ideas to take back to the practice and discuss with the team."
2017-01-12T00:00:00+00:00
We would never not be a member of Sight Care.

Davina Dosanjh – Richard Petrie Optometrist


When I took over from the previous owner who had been a SightCare member it was easy to see why he had thought it so important. Having support with peers and another organisation which is there as a point of contact to support you is invaluable. I really value the Buying Group which makes products more affordable and saves a lot of time on administration. We always find SightCare events really useful – particularly to attend as a team where we can reflect on ideas back at the practice in team meetings.
2017-01-12T00:00:00+00:00
We always find Sight Care events really useful ...

Michael Offord – Michael Offord Optometrists


Congratulations to SightCare on putting together another excellent regional meeting last night. Something for all the team. So get them all there

Just deciding where to start!!
2017-01-12T00:00:00+00:00
Something for all the team.

Nina Newsom – Newsom & Davies


We remind ourselves every year what good value the newsletter represents when we come to pay our annual SightCare fee. Another  supplier of marketing material has quoted us for a similar product £595 for 2000 and £895 for 4000. We usually pay  £260 to have an additional 2000 each year from SightCare so we could be paying over £600 more.
2017-01-12T00:00:00+00:00
We remind ourselves every year what good value the newsletter represents ...

Gerry O’Hear – Mearns Opticians


Since joining SightCare, I have found the email forum invaluable. It is a fantastic platform to discuss all things Optometric within the Independent sector, whether it is a simple question to your colleagues regarding pricing, to more in-depth discussion surrounding Tax and VAT.  I would highly recommend SightCare to any independent practitioner who wishes to engage with like-minded independent practitioners, and a passion to improve their services within our industry.
2017-01-11T00:00:00+00:00
I would highly recommend Sight Care to any independent practitioner ...

John Davidson – Innovative Eyecare


SightCare provides me with an overarching support network to help me develop my business. The components are numerous, including Evolution programme which helped me achieve a 10% growth this year, and the email forum which I find invaluable as a sounding board. On top of all that, the annual fee for membership is swallowed up by moving PDQ transactions to the preferential PDQ rates offered to SightCare members, giving access to all these resources with no major outlay. Excellent value! No brainer!
2017-01-11T00:00:00+00:00
Sigh Care provides me with an overarching support network to help me develop my business.

Simpson Optometrists

We absolutely love our newsletter, so professional and a great way to advertise our practice. We also appreciate a good quality print:)
2018-01-17T10:19:24+00:00
We absolutely love our newsletter

Graeme Shield – Ferrier & MacKinnon Optometrists


"What a fantastic resource the knowledge hub is. I've used the PR/Social Media calendar as our template for 2018 which is great, because it gives basically a checklist of things for me to do - which is much easier."


Graeme Shield, Ferrier & MacKinnon Optometrists
2018-03-06T11:54:12+00:00
We would never not be a member of Sight Care.

Clark Family Eyecare

Back at the end of 2017 we had a letter arrive from an audiology company asking if we would be interested in their services, a service I’d never really thought about offering our current pxs and the surrounding community. Long story short after speaking to John he put us in touch with a group very much like SightCare but full of audiologists rather than Opticians! After speaking with a member of the HearCare team we were introduced to a local independent Audiology company who had the same values as Cheryl and I have for our practice. Our clinics started in May, provisionally as a 4 weekly thing and so far, after sending out a letter to all our over 60 cx we are now booked up until July. That’s after we increased the amount of clinics, which is now 1 day (a day we haven’t got our own clinic) every 2 WEEKS.

We work on a commission basis rather than renting the room, our staff 100% back the venture, by mentioning it to our cx and the occasional Facebook post. We have had posters and window decals made by the company and are still inundated with calls asking us to book hearing tests-the majority of who don’t want to step foot in chain stores or who have been to places like these and wish they never bothered.

Independent hearing care + independent optical care (especially if you have the space) =winner.

Annica Clark
Clark Family Eyecare



2018-06-07T12:57:34+00:00
We absolutely love our newsletter

General

"The SightCare Group are amazing at supporting independent practices 👌"

Bob Thomas Carter, Thomas Carter Opticians
2018-07-31T10:13:52+00:00
"The SightCare Group are amazing at supporting independent practices 👌" Bob Thomas Carter, Thomas Carter Opticians

Conference

Thank you firstly for a great SightCare conference, it has been a while since I have been and must agree that the venue and location were great. And the timing is much better than Spring, as we all seem to be busier at that time of year. SightCare is a great organisation and is invaluable to my business. Keep up the great work.”

Andy Molsom, Owner and Optometrist at Molsom & Associates
2018-09-27T10:00:26+00:00
Thank you firstly for a great SightCare conference, it has been a while since I have been and must agree that the venue and location were great. And the timing is much better than Spring, as we all seem to be busier at that time of year. SightCare is a great organisation and is invaluable to my business. Keep up the great work.” Andy Molsom, Owner and Optometrist at Molsom & Associates

Conference 2018

An amazing conference and we have already initiated changes in practice

Mohamed Kasmani, Feltham Eyecare
2018-09-27T10:01:56+00:00
An amazing conference and we have already initiated changes in practice Mohamed Kasmani, Feltham Eyecare

SightCare Conference 2018

SightCareGroup has given us so much inspiration, not just clinical advice from working with other Opticians but how we can make a difference to our patients

Karen Haase, Yorkshire Eyewear
2018-09-27T10:05:28+00:00
SightCareGroup has given us so much inspiration, not just clinical advice from working with other Opticians but how we can make a difference to our patients Karen Haase, Yorkshire Eyewear