Why you should use a social media calendar in 2021

• Saves Time

  Having a plan in place ensures that you don’t have to struggle to create last-minute posts. Simply look at what is scheduled in your calendar and get scheduling! We have updated our pre-filled 2021 social media content calendar template (link below) to help your planning process when looking for content.

• Keeps Your Content Up-to-Date

  We’ve tried to take the pain of collating all the key dates in the eyecare profession, as well as other relevant awareness dates and general holidays, key sporting events etc by compiling information and creating a calendar – just with our members in mind! Log in to our website and have a look at our 2021 social media content calendar and see if we can make your social media life simpler!

• Post consistently

Consistently appearing in your audience’s feed is the key to engaging them on social media. Good engagement increases your organic reach, so your posts get shown to new viewers, which can then gain you new followers. Giving yourself time to plan and schedule posts, ensures that you populate your social media channels and post consistently.