Why you should use a social media calendar in 2020
If you manage the social media content for your practice, you know just how difficult it can be to come up with fresh content on a daily basis. Planning your content can help reduce the stress of coming up with fresh content, and save time by having a good idea in advance of what to post and when.
But how do you come up with content in the first place? Whilst you may have your finger on the pulse of events in the eyecare industry, there are literally hundreds of other events, holidays and awareness days that can help you generate content that can create engagement with your business. A social media content calendar can help you stay ahead of all these dates so that you don’t miss any opportunities to raise awareness of your practice and engage followers. Social media marketing can be very effective using holiday or awareness day branding – especially if it has an associated hashtag – as it is good for SEO.
Resources to help
1. Twitter 2020 calendar
Twitter recently launched its marketing calendar which is packed full of useful dates, holidays, sporting events etc – a fabulous resource for anyone trying to get organised with their social media marketing!
2. Search Engine Journal
Although this is a US site (and so not all holidays/events are relevant in the UK), this article lists by month, week and day any significant awareness events and holidays. In addition they also list a number of hashtags to use alongside your post so that you can gain maximum reach.
3. Awareness Days
This is a great website to collate a large number of significant awareness days all in one place – and you can filter on events relevant to the UK too.
We’ve tried to take the pain of collating all the key dates in the eyecare profession, as well as other relevant awareness dates and general holidays, key sporting events etc by compiling information from the above sources and creating a calendar just with our members in mind! Log in to our website and have a look at our 2020 social media content calendar and see if we can make your social media life simpler!