Why you should have a social media content calendar
Anyone who is responsible for social media posts knows that it can be hard to come up with fresh content at the drop of the hat. Sometimes there are posts that write themselves but at other times it can be hard to find the inspiration. Planning social media posts in advance ensures you always have quality content to share with your audience on a consistent basis. A social media calendar builds the framework for what you’re going to share, then you can fill in the gaps by manually sharing posts, responding to incoming messages and engaging with your audience.
1. What content works?
Look at your analytics to check what posts get the best engagement rates and ensure that your content calendar is planned in a way that will engage your audience.
2. Frequency of posts
Decide the optimum amount that you should be posting each day and schedule accordingly. This will vary according to which platform you are posting to.
3. Content creation or curation
4. Create your calendar
Having looked at what content works, when to post and how to source content, you now need to schedule it all in. Using a calendar template can help give you an overall picture of activity. Fill in the calendar with links to relevant content, resources and your own posts. You can find relevant holidays or events–that you can tie in with your business.