What is storytelling and why should I use it in practice marketing?
If you look at any of the big brands, most of them use storytelling as a powerful marketing tool but small businesses also have stories to tell. Story telling is becoming a way to set apart vibrant brands from simple businesses and loyal consumers from one-off customers
What is storytelling in business?
Storytelling in business focuses on the human side of work. Basically, it means telling stories instead of just listing facts to engage and be memorable for your audience. Storytelling stimulates imagination and enthusiasm and creates a sense of community and common empathy among audiences.
Why use storytelling?
There are a variety of reasons to tell stories — to sell, entertain, educate, create a connection – the list goes on. But why is storytelling more successful than a factual presentation?
Telling a story can condense a lot of information into one key message. Sometimes when you try and describe a complex product or service, the key message can get lost in the details. However if you are telling this using a human example, the benefits are much clearer.
Engages the audience
Good stories engage your audience, spark interest, inspire people and persuade them to think and act differently and impulsively with their gut. A good story will inspire action – in contrast to just listening to facts.
If you story is strong enough, people will remember it because it has triggered a connection between the reader/listener. Audiences who have responded in this way are much more likely to remember the message for longer and tell others about it.
Storytelling can bring a group of people together who have common goals – sharing in a story gives even the most diverse people a sense of commonality and community which brings a stronger connection to the brand/product/service.