PR Tips Series – #6 Sport & Vision
Sport offers another niche to promote your specialist offering and generate awareness of your practice.
Schedule your activity to coincide around times of specific high profile sporting events. For example around the Olympics, Wimbledon, Football World/Euro Cups, The Ryder Cup etc many people will be invigorated to try sport and therefore ensure that their vision is as good as possible, which you can then maximise on by interacting as much as possible.
Some Sport-related Event Ideas
- Consider a charity challenge
- A table football tournament (space allowing)
- A charity sweepstake
- A keepy uppy challenge for all visiting patients
- A darts tournament
- Games console tournament
- Develop children’s sport-related activities (themed quizzes, colouring)
- Dress up in football kit day
- Quiz competition
- Themed Raffle
- Window displays with relevant accessories.