PR Tips Series – #2 Interaction and collaboration in the local community
The last blog post covered an introduction to how valuable PR can be to your business and different formats of content you can create. But writing and sending content is just the beginning – to increase the profile of your business you also need to engage with your local community.
Comment on Local Papers and Blogs
Commenting on relevant articles and blogs again emphasizes your presence and highlights you as an industry expert, ensuring that the general public becomes aware of you. You can set up a google alert to news stories that are relevant to the sector for example:
Sometimes you can work in tandem with other organisations to raise your profile. It can often be beneficial to work with schools or charities. For example, you can hold a fund-raising evening or offer prizes for a competition.
It should be easy to attract publicity for this type of event, and charities often have their own contacts that they can call on to ensure the local press is aware of the event.
Undertaking schools talks is a cost-effective and valuable PR exercise. Simply make an appointment with the head of any local schools (our PR Kit is aimed at primary schools) and arrange to visit and give a talk to the children in your community. We have activity packs for you to personalise, print off and take with you so that children have a reminder of your practice details to show their parents. We also recommend you take with you as many little branded freebies as you have.
For access to our PR kit for schools, please visit our website to download the resource
Read the next blog in the series: Creating PR Opportunities