PR Tips Series – #5 Children & Vision
Appealing to children means that you’re actually tapping into an additional market at the same time: the parents. So don’t underestimate how important offering a good service to your younger patients can be. We have put together some ideas for you to consider when trying to attract the younger market – not only should it increase footfall but should also create a PR opportunity at the same time to spread the word about you and what you do.
Events and Ideas
Consider holding an “Anti-School Fun Day/Week” or a “Children’s Party” and build on this campaign to further enhance your profile in your local community. Parents look for events to take their children to in the school holidays and you can turn an eye exam into a fun event that you can advertise on local mums’ forums.
Mumsnet, Netmums, Mums in the Know all have pages where you can advertise your events and they feed this through their facebook pages to mums in the local area.
- Children’s party
Party games (pass the parcel, musical chairs, pin the tail on the donkey, Simon says, )
Treasure hunt – clues around the practice for a prize
Dress up in your party dress
The objective – make children enjoy their eye test with you by providing entertainment
- Poster competition to design a pair of frames
- Have simple arts and crafts available for children to do
- A cake stall/refreshments
- Guess who the baby in the picture is (baby pictures of staff members for the children to guess)
- Dress up day – come as your favourite character
- Face Painting
- Balloon Modelling
- Little competitions eg. Guess the number of wipes in the jar, guess the name of the teddy
- Games (scrabble, snap, buckaroo, etc)
- Teddy Bear’s picnic
- Storytelling session
- You could put together a week’s programme with different activities on each day and encourage parents to book their children’s eye test during this week.
For more information on additional PR opportunities read our next blog post in the series #6 Sport and Vision