Marketing Tips Series – #5 Email marketing
Email marketing is an efficient way to ensure that small businesses can reach their customers, grow their customer base, and build their reputation.
Increase lead capture
Most of the people who visit your site will not buy from you immediately. Capturing contact information for additional marketing and contacting at a later date is one of the best ways to sell.
To create an effective email marketing campaign, you will first need a lead capture mechanism – that is to say – a compelling offer your website visitors get in exchange for their email address. Possible options include a free digital download, a free service trial, a voucher, etc.
Content content content
Email marketing does not have to only be about delivering coupons and sale information. In addition to emails designed to drive leads to your business, you can use email marketing to deliver unique content that your followers and customers will enjoy reading or watching.
When you use blogs or videos as a part of your email campaign, you are adding value to each and every email you send. Not only does this build your reputation as an expert but it also builds the reputation of your business communications.
Other Advantages of email marketing
- Low cost
- Easy to automate
- Easy to segment
- Immediate communication
- Easy to setup and run
- Easy to track and optimise
Read our next blog post to find a free email marketing tool you could be using to grow your client base.