5 ways for you to use twitter for your business
1. Relationship building
It’s all to easy to be on “send mode” with social media and forget to listen and respond. If you take the time to engage with your followers – liking, retweeting and replying to their tweets – you’ll find that you can use Twitter to increase client satisfaction and enhance the positive perception of you.
2. Twitter Lists
If you’re following lots of people, it can be hard to keep up with the number tweets. You can use lists to sort people you follow into different demographic groups, making it easy to respond to key groups.
3. Befriend an influencer
Twitter is a great way of building relationships with bloggers and other influencers who can help put you in front of their larger audiences. Engage by liking, retweeting or replying to their tweets, showing an interest in what they’re talking about.
4. Link to your website
Written a blog post? Tweet the link – Twitter now embeds a preview of your link, so make sure your introductory piece of text is interesting enough to get people to click and read it and drive more traffic to your website.
5. Use the search function
Monitor the number of mentions that your Twitter handle gets so that you can respond in an appropriate way and ensure that your social media activity is a two-way street. In addition you can search for your competitors and see what’s being said about them, how they respond etc and conduct a little market research along the way!