6 Social Media Tips for 2021
Memes are growing in popularity – especially amongst the younger age bracket of social media users – so consider incorporating some into your social posts.
#2 Nostalgia marketing
There was an increase in nostalgia mentions in 2020 which experts believe is set to continue into 2021. Tap into this trend when you are thinking about promotions, communications and your marketing plan in general for 2021.
#3 Evaluate your platforms
How often have you evaluated the success of your channels? Are your followers engaged and growing? Or do you just post to the channels you have been posting to for the last 7 years regardless? It could be time for a re-think and swap Twitter for TikTok!
#4 Start collaborating
One of the great things about social media is the ability to connect and build a community. To help you grow your social media community even more in 2021,are there any like-minded small businesses you could collaborate with? For example, you could collaborate and host a social media giveaway for your followers. This is a great way to grow your following with groups of people likely to want or need your product and service.
#5 Show the face behind the business
Are you guilty of hiding behind your work as a service-based business owner? Or only featuring your physical products on your social media feeds? It’s time to get in front of the camera and get personal!
#6 New year, new pictures
Has it been a while since you’ve taken new photos for your practice? A great way to re-fresh your social content is to take new pictures – whether it’s of staff, products, practice interiors, equipment – you don’t have to be a professional photographer to give your images a refresh for 2021.