4 ways to grow your Twitter audience
1. A winning profile
Optimising your profile proves that you are not an impersonal automated business. To optimise your profile you should ensure that your profile picture should be a hi-res brand logo or facial photo. Make sure your profile is complete by describing what your business does, who you work with, including relevant tags and industry key words. Finally, inject a bit of personality into the profile and give your followers a sense of who you are.
2. Tweet often
Unlike Facebook and Instagram, it is generally thought to be better to post more frequently on twitter. Rather than tweet original content the whole time, use the opportunity to share articles, tweets from industry followers, statistics, etc.
3. Tagging, retweeting and replying
Getting more followers on Twitter doesn’t have to be a time consuming….but it does need engagement so that you respond to what’s going on rather than just schedule posts automatically with no further follow up. Regularly engaging with other users via tagging, retweeting and replying immediately lets followers see that you’re a business worth following.
Tagging other brands or companies is a popular tactic to get their brand in front of your audience, with the hope that they will reciprocate. Likewise, being tagged in a tweet can help you tap into new audiences by understanding who else is sharing your content. If you want to be tagged by others, you should do the same yourself.
4. Upload your contact list
Uploading your contact list to Twitter is an easy quick way to gain new followers from people in your current network who may not be following you.