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SightCare CET & Business Workshop and Factory Tour
SightCare CET and Business Workshop with factory tour in partnership with Hoya
For more than 75 years Hoya’s optical solutions have been at the forefront of lens design, delivering world renowned eye care products to meet the needs of their customers.
SightCare are delighted to announce that in partnership with Hoya Lens UK, members are invited to attend a unique one-day workshop to be held at the Hoya UK site in Wrexham on Monday 28th January 2019 with an opportunity to tour the site’s laboratories.
The day will start with two interactive and very informative workshops. The first workshop, given by David Roberts from leading leading marketing company Yellow Marketing, will help you to understand how you can use digital marketing to gain more customers and more sales from existing customers. In this one-hour session, David will take you through the ‘new rules’ of marketing – strategies and lessons learnt from more than 1000 marketing projects.
You will learn what works in 2019, what doesn’t work and what you can do to guarantee better results from your marketing.
The strategies in this seminar will help improve results from all the following:
- Email marketing
- Direct Mail
- Design / Branding
- And more!
Following the break our second workshop, run by Kimberley Parkes, Director at handmade eyewear company Kilo Eyewear, will provide you with a workshop on “Dispensing with style”. She will briefly explain how deducing a clients “style personality” can allow a dispenser to up sell multiple pairs (not for a specific reason I.e. change in rx or sunnies) but actually to suit someone’s different style personalities.
Following lunch there will be a tour of the laboratory giving you a unique insight into the production of the high-tech lens products. This session is worth one interactive CET point for OOs and DOs.
- 9.30 Registration and networking
- 10.00-11.00 Workshop 1 (Digital Marketing)
- 11.00- 11.15 Coffee break
- 11.15 -12.30 Workshop 2 (Frame Styling)
- 12.30 -13.30 Lunch
- 13.30 -15.30 Lab Tour*
- 15.30 – Workshp Close
* (1 interactive CET point for OOs & DOs)
Places for this one-day workshop are limited so you are advised to book your places early.