Independent Creative Service (ICS) is a cost effective highly bespoke creative and marketing service designed to give you as a SightCare member access to a cost effective resource enabling you to compete more effectively against the high street chains and take the pain out of your marketing.
Now SightCare’s ICS service not only provides you with access to a low cost creative and marketing resource that will help you plan your marketing, but will also provide the resource to implement and deliver your plan on your behalf.
Planned, Implemented, Managed & Delivered Service
We then take this information and create a business and marketing plan designed to increase footfall and existing customer retention.
This is a truly bespoke service , tailored to each individual business.
Once the plan has been approved, the ICS team will work together and implement all aspects of the marketing activity.
It really is a “Done for you” service that leaves you free to run your business.
The ICS team work directly with suppliers, including printers, mailing houses, web designers and optical manufacturers to anme a few, to keep your marketing plan on track.
Your online presence will have been improved and your business will be attracting new customers as well as getting your existing customers back into your practice.
What Can we Help with?
SightCare members can get unlimited access to the following design services:
- Corporate Identity – a review of your current brand
- Practice Literature – design of brochures, leaflets, questionnaires etc
- Direct Marketing – newsletters, leaflets, brochures etc
- Multi-Media Design – design and production of display videos to promote your business
- Stationery – business cards, letterheads, compliments slips etc
- Point of Sale – display stands, window displays, posters etc
- Copywriting – promotional text for literature, websites etc.
Digital Marketing Services
In addition to the design services, as part of an extended package, ICS can offer the following digital services:
Email Marketing – campaigns designed and delivered to your database
Pay-per-Click – increase hits to your website by paying for sponsored listings
Website Design – bespoke web packages
Website Updates – adding content to your existing site
Social Media support – setting up accounts, managing content and placing adverts etc.
SightCare Local – public facing landing page promoting independent opticians
Website Hosting – hosting services for a new or existing site
Complete the form below for more information or to request a call back!
What our members say
ICS – Niall O’Kane
Niall O'Kane, Niall O'Kane Optometrists