SightCare Awards

Celebrating the Independent Spirit

Entries for the SightCare awards 2022 officially open on March 7th – start working on your application today! The awards showcase the best independent optical businesses from the length and breadth of the UK, offering national recognition for those who have made the biggest impression over the last 12 months. Expert independent business owner judges will select winners in 6 categories.

Winning a SightCare Award is a great way to showcase your business achievements and celebrate your business hard work, brilliance and innovation within your own practice as well as having the opportunity to win a national award. The category winners will be announced and presented with their awards at the SightCare Business and Networking Conference in September.


Award Criteria

SightCare practices are all individual – what makes you stand out?

  • Tell us what is different about your practice
  • Demonstrate a commitment to quality
  • Your approach to patients
  • Team ethics and training
  • Details of any specific product or service innovation
  • Demonstrate high levels of patient care
  • Takes on a role in the wider community
  • Contributes to the wider SightCare community
  • Utilises SightCare member benefits to enhance service offering

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients, suppliers etc.

Award Criteria

This is the ideal forum to recognise your outstanding team!

This rewards teams whose togetherness and work ethic has resulted in a significant positive impact on practice’s performance. Entering this category is a great way to boost morale and celebrate outstanding teamwork. Tell us about the team and how they work together in your practice and explain/give examples of how they:

  • go above and beyond for patients
  • engage with patients , suppliers and with each other
  • make a difference in your practice
  • show a dedication to training and self-improvement

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

Award Criteria

Do you have a very positive relationship with your local community, other small businesses, local charities, schools, community groups or local residents? This is the category for practices who contribute that bit extra to their local community.

Entry Criteria:

  • Tell us briefly about you and your practice
  • Share your evidence of successful community initiatives that have added value both to your organisation as well as your local community
  • Demonstrated a creative campaign that has had an impact in your community
  • Increased footfall as a result of a community initiative
  • Achieved positive feedback from clients about the initiative
  • Generated good PR and widened reach
  • Creation of great videos to inform or entertain your clientele via social media

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients

Award Criteria

Fashion and eyewear are synonymous for customers of independent practices and the ability to provide fashionable eyewear combined with a styling service demonstrates a luxury experience to customers.

The judges of the SightCare Frame Styling Practice of the Year Award will be looking for Practices that;

  • can demonstrate a frame portfolio that promotes fashion and style and which stands out from the crowd
  • has staff who are skilled and trained to offer a frame styling service that recognises that eyewear is your most important accessory
  • offers a fashion styling service that helps its customers to look and feel good in their eyewear
  • is recognised in its community as providing a fashion led eyewear service
  • can demonstrate the positive impact of its frame styling towards its retail success

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

Award Criteria

If your practice places the customer at the heart of everything you do then this award entry will write itself for you. You could include some examples of how you have:

  • offered exceptional customer service levels
  • achieved high engagement levels with customers
  • selected your products and services to ensure they meet the needs of your target clients
  • offered expert advice and guidance
  • overcome difficult situations with a positive resolution
  • gone above and beyond for clients who return again and again
  • added a little something extra to the customer experience
  • consider the customer journey as a holistic process – from the moment an appointment is booked to after sale care and follow ups.

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

Award Criteria

Is your organisation committed to sustainable ways of working? Have you put in strategies to ensure you are driving environmental best practice across the practice? This award is ideal for practices who are committed to reducing their environmental impact through strategies they have implemented.

Judges will be looking for businesses that:

  • can highlight their main sustainability achievements
  • demonstrate how they have made an invaluable contribution to their business
  • can give examples which demonstrate a positive and long term impact on the environment e.g solutions to reduce the organisations carbon footprint
  • demonstrate the strong emphasis that the environmental topic is considered within the organisation.

Additional Information – photographs/reviews

Please include relevant reviews/feedback – from clients/suppliers/colleagues etc

The Entry Process

Closing Date Monday 13th June 2022

  1. Complete the form below.
  2. Upload your submission of no more than 750 words on why you think your practice meets the criteria against your chosen award
  3. Upload up to 3 files of supporting evidence to support your application (supporting images, testimonials, etc).

If you are applying for more than one award, please complete separate entries for each award. If you would prefer to submit your entry by post, please send your 750 word submission together with up to three supporting files, stating the award you are entering, your practice and contact details to:
SightCare Awards,
Unit 12 Bakers Park,
Hants RG23 7DY

The Entry Form

Practice Name:
Contact Name:
Award category:
Upload your Submission (.jpg, .png, .doc, .docx. .ppt, .pptx, .xls, .xlsx, .pdf) - max 4 files, max file size 650kb (please use WeTransfer if you have larger files - WeTransfer Help):
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Why You Should Enter

– To take an opportunity to review your business while completing the application form

– To take an opportunity to review your business while completing the application form

– To promote your success to a wider audience

– To involve your team in understanding and celebrating what makes your business truly special.

– To share your success with colleagues in the industry and your customers.

– To promote client testimonials

– To improve brand awareness and positioning in the market

– To significantly increase customer loyalty and retention rates

– To boost your team’s morale

– To provide a powerful benchmark against other practices

– To promote your credibility as an industry expert

– To provide a reason to re-connect with your clients

2019 Winners

Independent Practice of the Year Award
Customer Service Excellence Award
Practice team
Marketing Campaign of the Year Award
Moment award
Outstanding Contribution Award

Terms & Conditions of Entry

1. The Awards are open to SightCare members only
2. Entry Closing Date is 13th June 2022
3. You may enter one or more of the categories.
4. All material submitted will remain confidential.
5. The 750 word submission from winners and finalists, may be published in connection with the Awards.
6. The judges reserve the right to amend category selections where appropriate.
7. The judges reserve the right to disqualify any entry not accompanied by the appropriate supporting documentation.
8. The judges’ decision will be final and no correspondence will be entered into before or after the judging, unfortunately it is not possible to provide feedback.
9. Finalists will be notified in July
10. The winners of each category will be announced at the presentation of the Awards
11. Entries received after the final closing date will not be accepted.