5 ways to gain business via Facebook
Facebook is about more than having a page and writing about your latest sale. What makes your facebook marketing strategy successul is how you use the options you have at your fingertips:
1. Videos = Success
Videos have the highest engagement rates by far. Using the content research section on SightCare’s social media dashboard, you can find relevant material on Youtube and schedule it for your audience. Or even better – create your own video content using your smartphone or camera!
2. Upload Guaranteed Customers
Did you know that facebook allows you to upload your mailing list letting you target users you already have a relationship with? One of the true values Facebook presents is the ability to narrowly target your marketing campaigns. Log in to Facebook and go to Audiences to get started!
3. Offer Value
When you’re looking to get someone’s attention the question to ask is “Can you add value?” Encourage users to click on your ads by offering something of value….but not until you have given you an email address or liked your page.
4. Tag – you’re it
Tag other people and companies in your posts – it’s a great way to maximise exposure of every post. Once the person accepts the tag and potentially shares it, your post just multiplied in magnitude of reach.
5. Get Interatctive
Very few things are more valuable to your business than an active community of followers. Don’t just post – use Facebook as a marketing tool for people to participate!
- Host a contest with a winner – encourages talking and sharing
- Ask questions to your users – if they feel they have a say, they may be more invested in purchasing
- Post pictures of happy customers – testimonials and satisfied customers go a long way!
- Have a vote or share competition with a picture – interactive customers are purchasing customers.
Have a look at our complete guide on this subject in our knowledge hub http://www.sightcare.co.uk/social-media-marketing-guides/