"By far the biggest benefit from my point of view is having the ability to talk with and compare ourselves with like-minded practices on a continuous basis. We do this by attending the annual One-Day Conference and the autumn round of Regional Meetings and indeed on a daily basis through the members "blog" SCDialogue."
David Samuel – Eyesite
It is important that independents adopt the right promotional strategies to allow them to establish and maintain their share of the optical market. Sight Care is able to offer guidance in this area, and assess current methods objectively. We offer advice on how to formulate a marketing plan, what kind of PR works, and appropriate methods to promote a quality practice to partners.
It is essential that independents differentiate themselves from the chains and supermarkets. One way of supporting and communicating the philosophy of a practice is for individual practices to have their own practice leaflet.
Sight Care is happy to assist with copywriting, design and production promotional materials. We also offer a separate design and print service to partners through a design agency who we work with closely.
A valued benefit of Sight Care partnership is the provision of a FREE, twice-yearly, patient newsletter. Partners can use these to communicate directly with patients and potential patients in an informative way. The newsletters are produced in A4, four page, full colour format and overprinted wil logos, and practice names. There are three options available to partners: