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We also take seriously the commercial threats faced by independents from the multiple and franchise companies. In the past decade or so we have witnessed the chains establish themselves in high streets across the UK, a trend that is set to continue.

With commercial and marketing muscle at their disposal, patients are being enticed away from independents in ever increasing numbers, unless concerted action is taken they may be lost for good. Further, the supermarket groups such as Tesco and Walmart-Asda have made their strategy clear to win a substantial part of the UK optical market.

It will not be enough to run a practice in the future without taking into account such competitive influences and the changing demands of patients.

That is not to say independents should attempt to copy the chains and supermarkets, quite the contrary, but it is essential that an understanding exists of what's needed to satisfy today's patients and grow a business profitably in the future. This is where Sight Care can help.