• "By far the biggest benefit from my point of view is having the ability to talk with and compare ourselves with like-minded practices on a continuous basis. We do this by attending the annual One-Day Conference and the autumn round of Regional Meetings and indeed on a daily basis through the members "blog" SCDialogue."
    David Samuel – Eyesite

  • "The regional meetings give me and my staff access to a suite of top class presentations. I feel the main benefit to them is hearing about new concepts and ideas from people outside their organisation rather than simply hearing it from the 'boss'."
  • Niall O’Kane
  • "Paul and the team are an invaluable source of support for the independent practice. Paul allows time for consultation regarding any business and marketing issues. He shares his wide experience on many topics. The on-line discussion forum from Sight Care is an excellent way of sharing information to the benefit of our customers and business."
  • Tony Plastow
  • "Sight Care frame collections are only available to members. You can dispense them with the knowledge that they are not available in any multiple. They are supplied at heavily discounted rates making them the most successful and the most profitable range we dispense."
  • Daryl Goldsmith
  • "My staff have always sung the praises of the trainers on every Sight Care course they have attended - which is essential in an industry where there are few qualifications to ensure recognition for all our staff for their achievements. I cannot think of a nicer, more efficient and dedicated team than those at Sight Care - always a pleasure to deal with!"
  • Liz - Oakwood Eyecare
  • "I would commend membership of Sight Care to ALL independent practices as a viable means of not only building their own practices, but of combating the relentless big-business approach of the larger multiples. Sight Care is unique in its aims and aspirations and deserves the support of every single independent practitioner."
  • Keith Holland

Eye Love Local Campaign Update June 2011

Eye Love My Local Independent Optician

Since last updating you about the campaign at the Sight Care conference in February, a lot has happened...		  
Dedicated radio campaignFollowing a survey conducted by Eye Love My Local Independent Optician, which showed that one in twenty people in the UK have never had their eyes tested, representatives for the campaign took to the airwaves throughout April and May to highlight the importance of eye health.Speaking with radio stations across the country, interviews were aired on:

Sky News radio

Sun FM, Sunderland
Swansea Sound, South West Wales The Bay, Lancaster
Magic 999, Lancashire Lakeland, Lake District
The Bee, East Lancashire Kingdom, Fife
Imagine FM, Cheshire Sunrise Radio, Bradford
Colourful, London 2BR, Burnley
What do YOU think?Thank you to all of you who completed the What do YOU think? national independents' survey, supported by campaign sponsors Johnson & Johnson Vision Care.The survey highlighted some interesting findings, which will be published exclusively this month on the Eye Love My Local Independent Optician campaign website, www.eyelovelocal.co.ukAlso keep an eye out for coverage of the results in your industry magazines.

Love your eyes during National Eye Health Week

To ensure your patients are included in the Love your eyes prize draw to win an iPad, please make sure you return all completed entry forms to the below, where a winner will be drawn at random: Melanie Harris, Bakers Business Park, Pardown, Oakley, Basingstoke, Hampshire, RG23 7DY
Coming up...Back to schoolAt the end of August Eye Love My Local Independent Optician will be encouraging parents to book an eye exam for their child as part of their back to school routine. Following the news that 14% of parents have never taken their child for an eye test, the campaign will focus on stressing the importance of regular eye examinations for children via another dedicated radio campaign.
We want to hear from youIf you think you have a news story or fascinating case study that will help the campaign, please call Nicole or Rhiannon, your dedicated PR team at Remarkable Group, who will look to use the information to promote your practice in conjunction with Eye Love My Local Independent Optician.Nicole Fenner - 01962 893 911 / nicole.fenner@remarkablegroup.co.uk
Rhiannon Thompson - 01962 893 916 / rhiannon.thompson@remarkablegroup.co.uk
Remember...Member's areaContinue to keep an eye out for upcoming press releases in the member's area of www.eyelovelocal.co.uk which you can use in your own local media.

TwitterFollow the campaign on twitter @EyeLoveLocal and join in the conversation
 

Question Time Returns at THE VISION CARE INSTITUTE™

Question Time at THE VISION CARE INSTITUTE™ was the UK optical industry's first ever live webcast debate, and we are pleased to announce that it is returning this year on Thursday 28th July at 7pm. Hosted by prominent former news reader, John Suchet, Question Time at THE VISION CARE INSTITUTE™ promises to provide an impressive line-up of panellists, as well as engaging discussion on issues affecting the contact lens category including compliance, growth and innovation. To join the debate and take part in the live interactive webcast, simply log on to www.thevisioncareinstitute.co.uk to become a registered member and watch-out for updates.